CRM & ERM Marketing Tech Leader

Ice Miller LLP; Columbus (OH); Sur place; USD 130 000 - 150 000; Plein temps

Avantages offerts par ce poste

Paid time off

Health insurance

Vision and Dental Insurance

401k (employer match)

Life insurance

Résumé du poste

Ice Miller LLP seeks a Marketing Technology Manager to oversee the firm’s CRM and ERM ecosystems, ensuring data integrity and supporting upgrades and transitions. You will work with attorneys and staff to maintain accurate client data, including names, titles, company affiliations, and addresses, driving marketing and business development initiatives.

The role requires 5–8 years in marketing technology, CRM/ERM management, and marketing operations, with strong communication skills and ability to

Qualifications

• Bachelor’s degree in Business, Marketing, Data Analysis/Management, or related field.
• 5-8 years of experience in marketing technology, CRM management, ERM and marketing operations.
• Experience in a law firm or industry-specific knowledge.
• Hands-on experience with CRM and ERM platforms and other marketing systems.
• Ability to prioritize and manage multiple tasks in a fast-paced, dynamic environment while meeting deadlines.
• Strong written and verbal communication skills with the ability to convey technical information clearly.
• Proven ability to build and maintain business relationships with colleagues and external contacts.
• Analytical and problem-solving skills, with the ability to interpret data from multiple sources and apply technical knowledge to resolve issues.
• Flexibility to work overtime as needed to complete critical tasks and meet deadlines.

Responsabilités

• Serve as the primary owner of the firm’s CRM and ERM platforms. Oversee and manage the alignment of technology priorities, configurations, integrations, ongoing enhancements and data governance standards
• Partner with Knowledge Management, Business Development and Marketing Teams to ensure experience data is accurate, usable and aligned with the CRM and pitch/RFP needs
• Define standards and processes for experience data structure, taxonomy and integration to other firm systems
• Support ERM reporting and use case development related to pitches, proposals, attorney bios, rankings and client development
• Drive adoption of CRM and ERM through training, documentation and ongoing user support. Act as a change management leader for new tools, enhancements and process improvements
• Develop and document marketing processes and standard operating procedures for the CRM and ERM, including maintaining the enterprise data dictionary
• Oversee and enforce data quality control procedures, structure and training including, standardizing data, and ensuring required fields are populated per firm data standards
• Ensure clean, reliable data flow between CRM, ERM, email marketing platform and other firm systems
• Manage CRM data imports and build and maintain targeted audience segments and contact lists for marketing campaigns, events, client alerts and other marketing initiatives
• Partner with IT and Knowledge Management teams on system integrations, security considerations and data standardization.
• Develop and maintain Power Automate workflows that reduce manual effort, improve data quality and automate routine marketing processes
• Oversee and support building of marketing Power BI dashboards and reports that provide actionable marketing and business development insights that can be shared with practice group and firm leadership
• Establish best practices and stay informed on industry trends related to client relationship management, data privacy regulations (CASL, GDPR, and CCPA), emerging CRM and ERM technologies, and software upgrades to optimize system efficiencies
• Evaluate new technology tools, research options, and manage vendor relationships. Proactively recommend enhancements to the CRM and ERM to improve usability and support firmwide marketing and business development efforts
• Conduct QA testing for software upgrades and new technologies, collaborating closely with the IT team to ensure smooth implementation

Connaissances

Marketing technology

CRM management

Data analysis

Data governance

Change management

Training

Auditing

Formation

Bachelor's degree in Business, Marketing, Data Analysis/Management, or related field

Outils

CRM platforms

ERM platforms

Power Automate

Power BI

Description du poste

Ice Miller LLP seeks a Marketing Technology Manager to oversee the firm’s CRM and ERM ecosystems, ensuring data integrity and supporting upgrades and transitions. You will work with attorneys and staff to maintain accurate client data, including names, titles, company affiliations, and addresses, driving marketing and business development initiatives.

The role requires 5–8 years in marketing technology, CRM/ERM management, and marketing operations, with strong communication skills and ability to