Lifecycle Marketing Manager: CRM & Personalization Pro

Fox Corporation; New York (NY); On-site; USD 83,000 - 89,000; Full time

Job summary

FOX News Media is seeking a strategic CRM Marketing Manager to lead customer lifecycle marketing across our portfolio of digital products. This role will be responsible for planning, executing, and optimizing multi-channel CRM campaigns that deepen audience engagement, increase subscriber acquisition and retention, and drive long-term customer value.

The ideal candidate is equal parts marketer, strategist, and technologist, with deep experience in marketing automation, customer segmentation,

Qualifications

• Bachelor's degree in Marketing, Business, Communications, or related field.
• CRM, lifecycle, or retention marketing experience.
• Hands-on experience with Braze or a comparable enterprise marketing automation platform.
• Strong understanding of customer segmentation, personalization, and lifecycle strategy.
• Experience interpreting campaign performance data and translating insights into optimization strategies.
• Excellent project management and organizational skills with the ability to manage multiple initiatives simultaneously.
• Strong communication skills and ability to collaborate across technical and non-technical teams.

Responsibilities

• Develop and execute lifecycle marketing strategies across the customer journey, including acquisition, onboarding, engagement, retention, win-back, and loyalty.
• Build and manage multi-channel CRM campaigns utilizing email, push notifications, in-app messaging, and other owned channels.
• Own campaign planning, audience segmentation, journey orchestration, QA, deployment, and post-campaign analysis.
• Design and optimize automated customer journeys that improve engagement and conversion metrics.
• Partner closely with Product, Analytics, and Data Engineering teams to leverage customer insights and behavioral data for personalization.
• Create and maintain customer segmentation frameworks using demographic, behavioral, and first-party data.
• Lead A/B and multivariate testing initiatives to continuously improve campaign performance and customer experience.
• Monitor key CRM KPIs including open rate, click-through rate, conversion, retention, churn reduction, and customer lifetime value.
• Develop dashboards and executive reporting to communicate campaign performance and strategic recommendations.
• Ensure CRM campaigns align with brand standards, editorial priorities, legal requirements, and privacy regulations.
• Stay current on CRM best practices, emerging technologies, and evolving consumer engagement trends.

Skills

CRM marketing

Segmentation

Personalization

Lifecycle strategy

Project management

Communication

Education

Bachelor's degree

Tools

Braze

Job description

FOX News Media is seeking a strategic CRM Marketing Manager to lead customer lifecycle marketing across our portfolio of digital products. This role will be responsible for planning, executing, and optimizing multi-channel CRM campaigns that deepen audience engagement, increase subscriber acquisition and retention, and drive long-term customer value.

The ideal candidate is equal parts marketer, strategist, and technologist, with deep experience in marketing automation, customer segmentation,