CRM & Digital Marketing Manager (Remote)

Advantage Truck Group; Shrewsbury (MA); Remote; USD 68,000 - 88,000; Full time

Benefits offered by this job

Benefits day one

Medical, dental, vision

Disability insurance

Life insurance

PTO 15 days

Paid holidays

401K with match

Job summary

Advantage Truck Group (ATG) is accelerating its digital transformation and seeks a proactive Marketing Program Manager (Digital & CRM) with 2–3 years of experience to lead the CRM rollout and multi-channel digital strategy. This role is primarily remote with occasional onsite meetings across New England.

Reporting to the Director of Marketing, you will own email automation, website strategy, SEO/AEO, paid ads, and local listing management for eight dealerships, collaborating with operations and

Qualifications

• 2–3 years of digital marketing, email execution, or marketing automation experience.
• Experience with CRM and marketing automation platforms.
• Experience with content management systems (WordPress or similar).

Responsibilities

• Support rollout and operations of the new CRM platform.
• Map customer lifecycle journeys and build automated email sequences.
• Manage website content updates and SEO/AEO strategies.
• Coordinate paid/search campaigns and track ROI.

Skills

Communication skills

Analytical skills

Project management

Self-motivated

Education

Bachelor's degree in Marketing/Communications

Tools

HubSpot

Salesforce

SugarCRM

WordPress

Job description

Advantage Truck Group (ATG) is accelerating its digital transformation and seeks a proactive Marketing Program Manager (Digital & CRM) with 2–3 years of experience to lead the CRM rollout and multi-channel digital strategy. This role is primarily remote with occasional onsite meetings across New England.

Reporting to the Director of Marketing, you will own email automation, website strategy, SEO/AEO, paid ads, and local listing management for eight dealerships, collaborating with operations and