CRM & Digital Growth Lead

Barclays; Wilmington (DE); On-site; USD 140,000 - 190,000; Full time

Job summary

Barclays in Wilmington, DE seeks an AVP - CRM Digital Lead to define customer objectives, analyze data, and develop testing plans to drive revenue through engagement and retention. You will guide the strategy and roadmap for customer growth and retention programs, leveraging CRM technology and marketing automation to tailor communications.

Ideal candidates bring experience in CRM strategy, marketing automation, and maintenance of client records, with a marketing or product management background.

Qualifications

• Experience developing a comprehensive CRM strategy aligned with business objectives.
• Experience implementing marketing automation processes to streamline and personalize communications.
• Maintenance of client records including account information, interactions and documentation.
• Marketing or product management background.

Responsibilities

• Define customer objectives and analyze data to inform strategy.
• Develop testing plans and triggers for next best actions to drive engagement and retention.
• Plan and implement CRM technology that meets growth goals and business needs.
• Collaborate with stakeholders to align CRM initiatives with enterprise strategy.

Skills

CRM strategy

Marketing automation

Data analysis

Client records maintenance

Marketing/product management

Tools

CRM technology

Marketing automation tools

Job description

Barclays in Wilmington, DE seeks an AVP - CRM Digital Lead to define customer objectives, analyze data, and develop testing plans to drive revenue through engagement and retention. You will guide the strategy and roadmap for customer growth and retention programs, leveraging CRM technology and marketing automation to tailor communications.

Ideal candidates bring experience in CRM strategy, marketing automation, and maintenance of client records, with a marketing or product management background.