CRM & Data Platform Delivery Lead — Hybrid NYC

Brobston Group; New York (NY); Hybrid; USD 150,000 - 210,000; Full time

Job summary

Brobston Group in New York City seeks a Senior CRM/Data 360 Technical Lead to drive architecture and delivery of CRM data initiatives. Hybrid role with on-site presence in NYC at least three days per week, collaborating with business stakeholders and implementation teams.

You will translate architecture into technical designs, lead Agile delivery teams, validate Data 360 features, and guide release processes, CI/CD, testing, and quality assurance.

Qualifications

• 7+ years of CRM, CDP, or Data 360 experience including Salesforce Marketing Cloud.
• Bachelor's degree or equivalent experience; a master's degree is a plus.
• Experience with CRM development and configuration, consumer databases, data analytics, data processing, and data quality principles.
• Knowledge of environment and release management, code versioning, and deployment methodologies.
• Demonstrated use of basic AI in a current role; Salesforce Data 360/CDP Cloud Consultant certification is highly desired.
• Strong technical leadership, analytical problem-solving, communication, and project management skills.

Responsibilities

• Translate architecture into technical designs, data flows, and actionable user stories.
• Lead Agile delivery teams, manage sprint planning, resolve technical roadblocks, and coordinate vendors and internal partners.
• Validate Salesforce Data 360 features and ensure solutions follow architectural standards and engineering best practices.
• Manage release protocols, CI/CD, code reviews, automated testing, and quality assurance.
• Advise product owners and business stakeholders on technical options, effort, and platform capabilities.
• Investigate complex platform issues and provide feedback on performance, limitations, and opportunities.

Skills

CRM development

Salesforce Marketing Cloud

Data 360/CDP

Data analytics

Data quality

Release management

CI/CD

Version control

Project management

Leadership

Communication

Education

Bachelor's degree or equivalent experience

Master's degree (a plus)

Tools

Salesforce Core

Salesforce Data 360/CDP

Git

CI/CD tooling

Job description

Brobston Group in New York City seeks a Senior CRM/Data 360 Technical Lead to drive architecture and delivery of CRM data initiatives. Hybrid role with on-site presence in NYC at least three days per week, collaborating with business stakeholders and implementation teams.

You will translate architecture into technical designs, lead Agile delivery teams, validate Data 360 features, and guide release processes, CI/CD, testing, and quality assurance.