CRM Data Analyst – Remote-First, Power BI & SQL

Massive Rocket Limited; United States; Remote; USD 110,000 - 165,000; Full time

Job summary

Massive Rocket Limited is seeking a CRM Data Analyst to transform customer, campaign, and transactional data into actionable business insights. You’ll operate at the intersection of CRM, loyalty, data, and restaurant operations to understand what drives engagement, retention, and value.

You’ll work with large datasets, asking the right questions and translating briefs into practical recommendations that influence decisions.

Qualifications

• Experience as a Data/CRM/Customer Analyst or similar analytical role.
• Advanced SQL skills and data querying/joining/cleaning of large datasets.
• Hands-on experience with Snowflake or similar cloud data platforms.
• Strong Power BI or BI tooling experience for dashboards and reporting.
• Solid understanding of CRM and loyalty analytics including lifecycle, segmentation, retention, and LTV.

Responsibilities

• Analyse CRM and campaign data across Braze to measure acquisition, engagement, retention, LTV, and campaign effectiveness.
• Interrogate customer and transactional data to identify behavioural trends, purchase patterns, and opportunities.
• Conduct restaurant-level analysis across order frequency, basket value, transactions, and store formats.
• Compare performance across Equity vs. Franchise and Drive-Thru vs. Non-Drive-Thru locations.
• Build benchmarks and identify underperforming restaurants, customer segments, campaigns, and operational areas.
• Translate complex data into clear, actionable commercial recommendations for CRM, Loyalty, and Restaurant Operations.
• Build intuitive Power BI dashboards and reporting for stakeholders to understand and act on insights.
• Partner with Data & Analytics, Data Engineering, CRM, Loyalty, and Operations teams to access and validate data.
• Investigate open-ended business questions, structure the analysis, and take findings from brief to action.
• Contribute to a data-driven approach to customer engagement, loyalty, and restaurant performance.

Skills

CRM Analytics

Stakeholder management

Communication skills

Analytical mindset

Tools

SQL

Snowflake

Power BI

Braze

Job description

Massive Rocket Limited is seeking a CRM Data Analyst to transform customer, campaign, and transactional data into actionable business insights. You’ll operate at the intersection of CRM, loyalty, data, and restaurant operations to understand what drives engagement, retention, and value.

You’ll work with large datasets, asking the right questions and translating briefs into practical recommendations that influence decisions.