Director of CRM Products & Customer Intelligence

Kforce Inc; McKinney (TX); On-site; USD 130,000 - 170,000; Full time

Benefits offered by this job

Medical/dental/vision insurance

HSA/FSA participation

401(k) and life/disability insurance

Job summary

Kforce is seeking a senior CRM Product leader to own the vision, roadmap, and prioritization for our CRM platforms. You will partner with business leaders to translate objectives into epics, user stories, and technical requirements, guiding delivery teams toward successful outcomes.

The role requires strong Salesforce expertise (Sales Cloud and Service Cloud), cross-functional collaboration, and a data-driven approach to measure ROI and platform adoption.

Qualifications

• 7+ years in Product Management, Ownership, or CRM leadership.
• Proven experience owning roadmaps and delivering outcomes.
• Strong Salesforce CRM experience (Sales Cloud & Service Cloud).
• Collaborates with Sales, Marketing, Customer Service, Operations, and Technology.
• Translates requirements into epics, stories, and technical specs.
• Proficient in Agile, Scrum, and product delivery methodologies.
• Experience balancing priorities across multiple stakeholders.
• Knowledge of CRM analytics, reporting, and KPI development.
• Experience measuring platform adoption, ROI, and business value.
• Familiarity with CDP and analytics solutions.

Responsibilities

• Own the CRM product vision, roadmap, and prioritization.
• Partner with leaders to identify opportunities and define requirements.
• Translate objectives into epics, user stories, and technical specs.
• Manage backlogs and guide delivery teams to outcomes.
• Drive governance, prioritization, and change management processes.
• Use analytics and AI insights to improve performance.
• Define and measure ROI, adoption, and platform success metrics.
• Collaborate with architects, vendors, and technical teams on delivery.
• Communicate strategy, priorities, and progress to executives.
• Improve customer engagement, sales productivity, and operations.

Skills

Product leadership

Executive communication

Stakeholder management

Analytics-driven decision making

Education

MBA or advanced degree

Certifications: CSPO/CSM/PSM

Tools

Salesforce CRM (Sales Cloud, Service Cloud)

Snowflake

SQL

CDP / Customer analytics platforms

Job description

Responsibilities

• Own the CRM product vision, roadmap, and feature prioritization
• Partner with business leaders to identify opportunities and define requirements
• Translate business objectives into epics, user stories, and technical requirements
• Manage product backlogs and guide delivery teams toward successful outcomes
• Drive platform governance, prioritization, and change management processes
• Leverage customer analytics and AI-driven insights to improve business performance
• Define and measure ROI, adoption, and platform success metrics
• Collaborate with technical teams, architects, and vendors on solution delivery
• Communicate product strategy, priorities, and progress to executive stakeholders
• Continuously improve customer engagement, sales productivity, and operational efficiency

Requirements

• 7+ years of Product Management, Product Ownership, or CRM Product Leadership experience
• Proven experience owning product roadmaps and delivering measurable business outcomes
• Strong Salesforce CRM experience, including Sales Cloud and Service Cloud
• Experience partnering with Sales, Marketing, Customer Service, Operations, and Technology teams
• Ability to gather business requirements and translate them into actionable product strategies
• Strong background with Agile, Scrum, and product delivery methodologies
• Experience managing competing priorities across multiple stakeholder groups
• Knowledge of CRM analytics, customer intelligence, reporting, and KPI development
• Experience measuring platform adoption, ROI, and business value
• Familiarity with customer data platforms (CDP), customer intelligence, and analytics solutions
• Experience establishing governance, intake, prioritization, and release processes
• Strong executive communication and stakeholder management skills
• Data-driven approach to decision making and product prioritization
• Experience working with enterprise technology delivery teams and third-party vendors

Preferred Qualifications

• MBA or advanced degree preferred
• Salesforce certifications
• CSPO, CSM, or PSM certifications
• Experience with Snowflake, SQL, and customer data platforms
• Exposure to AI-driven customer intelligence and predictive analytics
• Experience within distribution, manufacturing, industrial, logistics, or B2B environments

This is an opportunity to lead high-impact CRM and customer intelligence initiatives while helping shape the future customer engagement strategy of a large and growing enterprise.

The pay range is the lowest to highest compensation we reasonably in good faith believe we would pay at posting for this role. We may ultimately pay more or less than this range. Employee pay is based on factors like relevant education, qualifications, certifications, experience, skills, seniority, location, performance, union contract and business needs. This range may be modified in the future.

We offer comprehensive benefits including medical/dental/vision insurance, HSA, FSA, 401(k), and life, disability & ADD insurance to eligible employees. Salaried personnel receive paid time off. Hourly employees are not eligible for paid time off unless required by law. Hourly employees on a Service Contract Act project are eligible for paid sick leave.

Note: Pay is not considered compensation until it is earned, vested and determinable. The amount and availability of any compensation remains in Kforce's sole discretion unless and until paid and may be modified in its discretion consistent with the law.

This job is not eligible for bonuses, incentives or commissions.

Kforce is an Equal Opportunity/Affirmative Action Employer. All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, pregnancy, sexual orientation, gender identity, national origin, age, protected veteran status, or disability status.