CRM & Customer Experience Director

Seminole Gaming; Town of Florida (NY); On-site; USD 120,000 - 160,000; Full time

Benefits offered by this job

Paid Weekly

Competitive Health Plans

Training and Development

Tuition Reimbursement

Team Member Discounts

Job summary

A leading gaming company in New York seeks a Customer Engagement Director to oversee campaign operations across various channels including CRM, SMS, and email. This role requires 10+ years in marketing automation, strong leadership skills, and expertise in Salesforce Marketing Cloud. Responsibilities include managing teams, implementing campaigns, developing strategies, and ensuring compliance with regulations. The company offers competitive health plans and career development opportunities.

Qualifications

• 10+ years of marketing automation and CRM management experience.
• Strong understanding of integrated marketing communications.
• Experience with project-management methodologies.
• Experience implementing and utilizing an enterprise-grade CRM platform.

Responsibilities

• Manage a small team to launch email and mobile push campaigns.
• Implement complex automated campaigns in collaboration with agencies.
• Develop a comprehensive email engagement strategy for each line of business.
• Champion customer-centric marketing and CRM tools.

Skills

Marketing automation

CRM management

Team leadership

Communication

Project management

Education

Bachelor’s degree in Accounting, Business Administration, Finance, or Marketing

Tools

Salesforce Marketing Cloud

Acoustic

Job description

A leading gaming company in New York seeks a Customer Engagement Director to oversee campaign operations across various channels including CRM, SMS, and email. This role requires 10+ years in marketing automation, strong leadership skills, and expertise in Salesforce Marketing Cloud. Responsibilities include managing teams, implementing campaigns, developing strategies, and ensuring compliance with regulations. The company offers competitive health plans and career development opportunities.