Campaign Orchestrator – Marketing Automation & Lead Ops

Crown Equipment Corporation; New Bremen (OH); On-site; USD 55,000 - 75,000; Full time

Job summary

Crown Equipment Corporation, based in New Bremen, OH, is seeking a Marketing Automation Specialist to support the company’s marketing automation program and CRM-driven campaign execution. This on-site role involves building audiences, scheduling emails, and coordinating with Marketing teams to ensure timely, accurate delivery.

You will collaborate across marketing and analytics, perform QA testing, and help manage lead generation and data integrity across platforms.

Qualifications

• Bachelor’s degree or equivalent experience in marketing, sales, operations or related business field.
• Non-degree candidates with 12+ years of related experience and a high school diploma/GED may be considered.
• Must have valid driving privileges.
• Occasional travel (0-5%) may be required.

Responsibilities

• Support the company’s marketing automation program by building and maintaining campaigns within the enterprise marketing automation platform.
• Create and maintain campaign components, including target audiences, email assets, scheduling requirements, campaign attributes, and related system setup.
• Coordinate with Retail Marketing and Marketing Analytics to ensure campaign requirements are implemented accurately and consistently.
• Support user acceptance testing and quality checks for campaign and email execution to help ensure campaigns are delivered according to established standards and timelines.
• Support lead generation processes by helping ensure campaign responses, form submissions, and other lead sources are processed accurately through the marketing automation platform and CRM.
• Monitor lead flow between systems, review data for completeness, and coordinate with appropriate teams to resolve lead routing, data transfer, or campaign setup issues.
• Maintain established lead processing procedures and support consistent use of lead generation requirements across campaigns and regions.
• Support marketing campaign execution by reviewing campaign requests, confirming required information, building target audiences, coordinating email schedules, and helping maintain campaign documentation.
• Work with internal systems and third-party data sources to identify and prepare account and contact information needed for campaign audiences.
• Assist with campaign calendar coordination and communicate status updates to appropriate stakeholders to support timely and accurate campaign delivery.
• Ensure process and approval guidelines are adhered to.

Skills

Marketing automation

CRM systems

Campaign scheduling

Communication

Organizational skills

Education

Bachelor’s degree in Marketing, Sales, Operations, or related business field

Non-degree considered with 12+ years of related experience

Tools

CRM software

Marketing automation platform

Job description

Crown Equipment Corporation, based in New Bremen, OH, is seeking a Marketing Automation Specialist to support the company’s marketing automation program and CRM-driven campaign execution. This on-site role involves building audiences, scheduling emails, and coordinating with Marketing teams to ensure timely, accurate delivery.

You will collaborate across marketing and analytics, perform QA testing, and help manage lead generation and data integrity across platforms.