CRM & Analytics Strategy Lead

Nashville SC; Nashville (TN); In loco; USD 120.000 - 160.000; Tempo pieno

Descrizione del lavoro

Nashville SC seeks a Senior Manager, Business Strategy & Analytics to drive data-informed decision making across the organization, owning CRM and BI initiatives. You will lead data strategy, build scalable analytics processes, and partner with multiple departments to translate data into actionable business recommendations.

You will develop dashboards and interfaces, balance independent work with collaboration, and tackle challenging data problems with a proactive, positive mindset.

Competenze

• Bachelor's degree in analytics, business, statistics, economics, mathematics, OR related field.
• 5+ years of progressive experience in business strategy, analytics, or BI.
• Advanced knowledge of SQL; Python or other programming languages preferred.
• Experience with BI and data visualization tools (Tableau preferred).
• CRM strategy experience; Salesforce experience preferred.
• Email marketing tools experience (Salesforce Marketing Cloud preferred).
• Experience identifying AI-enabled solutions, automation, or analytical apps.
• Ability to lead cross-functional projects and influence stakeholders.
• Ability to translate complex data into actionable recommendations for executives.
• Experience mentoring junior team members.
• Strong business acumen linking analytics to revenue/objectives.

Mansioni

• Own and lead CRM strategy including system design, updates, and coordination with IT.
• Oversee day-to-day CRM administration, data entry, cleansing, and training.
• Lead analysis of CRM, ticketing, attendance, marketing and other data to identify trends and recommendations.
• Develop lead lists, segmentation, scoring, and targeted campaigns within CRM.
• Lead development of scoring, nurturing, and converting customers.
• Establish executive-level reporting and BI capabilities to track KPIs.
• Evaluate AI tools, establish best practices, and act as AI SME.
• Collaborate with Marketing, Sales, Partnerships, Finance to improve lifecycle strategies.
• Integrate data systems for deep customer records and targeted communications.
• Identify opportunities to maximize revenue, profitability, and efficiency.
• Organize and present data from sales, marketing, merchandise, partnerships, etc.
• Oversee data imports, audits, validation, and quality-control for Data Warehouse.
• Use Python/SQL to develop efficiencies and automate processes.
• Stay updated on tech trends in sports and other industries.
• Ensure AI solutions have governance, security, privacy, accuracy, adoption standards.
• Flexible schedule, some evenings/weekends for events.
• Complete other strategic initiatives and special projects.

Conoscenze

Cross-functional collaboration

Leadership

Communication

Strategic thinking

Mentoring

Formazione

Bachelor's degree in Analytics, Business, Statistics, Economics, Mathematics, OR related field

Strumenti

SQL

Tableau

Salesforce

Python

Salesforce Marketing Cloud

Descrizione del lavoro

Nashville SC seeks a Senior Manager, Business Strategy & Analytics to drive data-informed decision making across the organization, owning CRM and BI initiatives. You will lead data strategy, build scalable analytics processes, and partner with multiple departments to translate data into actionable business recommendations.

You will develop dashboards and interfaces, balance independent work with collaboration, and tackle challenging data problems with a proactive, positive mindset.