CRM Analytics & Personalization Leader

eBay; San Jose (CA); On-site; USD 170,400 - 227,500; Full time

Benefits offered by this job

401(k) eligibility

Paid time off

Job summary

eBay is seeking a CRM Analytics Manager to lead customer intelligence and personalization, shaping measurement strategies and AI-powered decisioning across buyer, seller, and enterprise initiatives. The role focuses on advancing personalization, experimentation, and automation to improve customer lifetime value and engagement.

You will partner with Marketing, Product, Data Science, and Engineering to design, measure, and optimize CRM programs that drive growth and loyalty in a global commerce

Qualifications

• Proven experience leading CRM analytics initiatives that deliver measurable business outcomes in consumer technology or ecommerce.
• Deep expertise in analytics, machine learning and AI applications for CRM and personalization.
• Strong foundation in experimentation and statistical methods, including experimental design and causal inference.
• Advanced proficiency in SQL and Python for large-scale analysis and analytics engineering.
• Strong business acumen and communication skills to translate insights for senior leaders.
• Experience building or partnering on AI-powered CRM solutions and familiarity with modern data ecosystems.

Responsibilities

• Define success metrics and measurement frameworks linking CRM investments to retention, engagement and revenue growth.
• Develop or partner on ML/AI solutions for personalization, propensity, churn, uplift, and next-best-action models.
• Lead rigorous experiments (A/B, multivariate) and causal measurement to accelerate CRM learning.
• Build scalable analytics foundations with automated data pipelines and self-service reporting.
• Advise on CRM strategy across channels and customer journeys with data-driven recommendations.
• Mentor teams and promote analytical excellence across the organization.

Skills

CRM analytics

AI personalization

SQL

Python

Experimentation

Communication

Leadership

Tools

Spark

Databricks

Airflow

Job description

eBay is seeking a CRM Analytics Manager to lead customer intelligence and personalization, shaping measurement strategies and AI-powered decisioning across buyer, seller, and enterprise initiatives. The role focuses on advancing personalization, experimentation, and automation to improve customer lifetime value and engagement.

You will partner with Marketing, Product, Data Science, and Engineering to design, measure, and optimize CRM programs that drive growth and loyalty in a global commerce