CRM & Personalization Analytics Lead

7-Eleven; Irving (TX); On-site; USD 120,000 - 170,000; Full time

Job summary

7-Eleven is seeking a Senior Manager, CRM & Personalization Analytics to lead our CRM analytics and personalization initiatives across digital and in-store touchpoints. You will build and scale the analytics function, mentor a small team, and partner with Marketing, Loyalty, and IT to drive measurable improvements in customer engagement, lifecycle value, and campaign performance.

You will collaborate with cross-functional teams to translate data into actionable recommendations, optimize

Qualifications

• Bachelor’s or Master’s degree in Analytics, Statistics, Marketing, Economics, or a related field.
• 8+ years of experience in analytics focused on marketing, loyalty, CRM, or personalization in retail, QSR or CPG environments.
• Proven experience leading analytics projects and managing direct reports.
• Strong proficiency in SQL, data visualization tools (e.g., Tableau, Power BI), and statistical analysis.
• Experience with customer segmentation, predictive modeling, and campaign measurement.
• Excellent communication and storytelling skills with the ability to influence non-technical stakeholders.
• Familiarity with CRM platforms and CDPs is a plus.

Responsibilities

• Lead CRM & Personalization Analytics: Own the end-to-end analytics strategy for CRM campaigns, loyalty programs, and personalized experiences across channels (email, app, SMS, in-store).
• Team Leadership: Manage and mentor 1–2 analysts, fostering a culture of curiosity, collaboration, and continuous learning.
• Campaign Measurement & Optimization: Develop robust frameworks to measure campaign performance, customer segmentation effectiveness, and personalization impact.
• Customer Insights: Deliver actionable insights on customer behavior, lifecycle, churn, and engagement to inform marketing strategies and define audience targets.
• Test & Learn: Design and analyze A/B and multivariate tests to optimize messaging, timing, and targeting.
• Data Storytelling: Translate complex data into clear, compelling narratives for senior leadership and cross-functional stakeholders.
• Tool & Tech Collaboration: Partner with Data Engineering, Martech, and IT to ensure data quality, accessibility, and integration across platforms.
• Strategic Partnership: Collaborate with CRM, Loyalty, Digital Product, and Merchandising teams to align analytics with business goals.

Skills

SQL

Tableau

Power BI

Statistical analysis

Customer segmentation

Predictive modeling

Campaign measurement

Analytics leadership

Education

Analytics/Statistics degree

Tools

Tableau

Power BI

Job description

7-Eleven is seeking a Senior Manager, CRM & Personalization Analytics to lead our CRM analytics and personalization initiatives across digital and in-store touchpoints. You will build and scale the analytics function, mentor a small team, and partner with Marketing, Loyalty, and IT to drive measurable improvements in customer engagement, lifecycle value, and campaign performance.

You will collaborate with cross-functional teams to translate data into actionable recommendations, optimize