CRM Analytics & Insights Intern

Porsche Cars North America; Miami (FL); On-site; USD 25,000 - 28,000; Part time

Benefits offered by this job

Hands-on experience

Exposure to luxury automotive CRM

Mentorship and collaboration

Job summary

Porsche Cars North America is seeking a student analyst intern in Miami to help analyze CRM data from multiple sources, perform data mining and segmentation, and support dashboard development using Power BI, Tableau, or Excel.

You'll collaborate with the CRM, Marketing, and Aftersales teams to drive data-driven decisions, clean and validate large datasets, and assist in evaluating campaign performance and customer lifecycle touchpoints, including LATAM surveys.

Qualifications

• Pursuing a Bachelor’s or Master’s degree in Business Analytics, Data Science, Marketing, Statistics, or a related field.
• Strong analytical and problem‑solving skills.
• Proficiency in Excel; familiarity with SQL, Python, or R is a plus.
• Experience with BI tools (e.g., Power BI, Tableau) is desirable.
• Strong attention to detail and ability to work with large datasets.
• Excellent written and verbal communication skills in English; Spanish and/or French is a plus.
• Interest in the automotive industry and Porsche brand is a strong advantage.

Responsibilities

• Assist in analyzing CRM data from multiple sources (e.g., C@P, dealership databases, campaign tools).
• Conduct data mining and segmentation to uncover customer behavior patterns, preferences, and trends.
• Support the development of dashboards and reports using tools such as Power BI, Tableau, or Excel.
• Clean, structure, and validate large datasets to ensure quality and consistency.
• Assist in evaluating campaign performance and customer lifecycle touchpoints.
• Collaborate with the CRM, Marketing, and Aftersales teams to support data-driven decision-making.
• Support the rollout and analysis of customer experience surveys across LATAM markets.

Skills

Analytical skills

Problem solving

Excel proficiency

SQL

Python

R

BI tools

Attention to detail

English communication

Education

Bachelor’s or Master’s degree in Business Analytics/Data Science/Marketing/Statistics

Tools

Excel

SQL

Python

R

Power BI

Tableau

Job description

Porsche Cars North America is seeking a student analyst intern in Miami to help analyze CRM data from multiple sources, perform data mining and segmentation, and support dashboard development using Power BI, Tableau, or Excel.

You'll collaborate with the CRM, Marketing, and Aftersales teams to drive data-driven decisions, clean and validate large datasets, and assist in evaluating campaign performance and customer lifecycle touchpoints, including LATAM surveys.