CRM Intern – Data Analytics & Data Mining

Porsche Cars North America; Miami (FL); On-site; USD 25,000 - 28,000; Part time

Benefits offered by this job

Hands-on experience

Exposure to luxury automotive CRM

Mentorship and collaboration

Job summary

Porsche Cars North America is seeking a student analyst intern in Miami to help analyze CRM data from multiple sources, perform data mining and segmentation, and support dashboard development using Power BI, Tableau, or Excel.

You'll collaborate with the CRM, Marketing, and Aftersales teams to drive data-driven decisions, clean and validate large datasets, and assist in evaluating campaign performance and customer lifecycle touchpoints, including LATAM surveys.

Qualifications

• Pursuing a Bachelor’s or Master’s degree in Business Analytics, Data Science, Marketing, Statistics, or a related field.
• Strong analytical and problem‑solving skills.
• Proficiency in Excel; familiarity with SQL, Python, or R is a plus.
• Experience with BI tools (e.g., Power BI, Tableau) is desirable.
• Strong attention to detail and ability to work with large datasets.
• Excellent written and verbal communication skills in English; Spanish and/or French is a plus.
• Interest in the automotive industry and Porsche brand is a strong advantage.

Responsibilities

• Assist in analyzing CRM data from multiple sources (e.g., C@P, dealership databases, campaign tools).
• Conduct data mining and segmentation to uncover customer behavior patterns, preferences, and trends.
• Support the development of dashboards and reports using tools such as Power BI, Tableau, or Excel.
• Clean, structure, and validate large datasets to ensure quality and consistency.
• Assist in evaluating campaign performance and customer lifecycle touchpoints.
• Collaborate with the CRM, Marketing, and Aftersales teams to support data-driven decision-making.
• Support the rollout and analysis of customer experience surveys across LATAM markets.

Skills

Analytical skills

Problem solving

Excel proficiency

SQL

Python

R

BI tools

Attention to detail

English communication

Education

Bachelor’s or Master’s degree in Business Analytics/Data Science/Marketing/Statistics

Tools

Excel

SQL

Python

R

Power BI

Tableau

Job description

Tasks

• Assist in analyzing CRM data from multiple sources (e.g., C@P, dealership databases, campaign tools).
• Conduct data mining and segmentation to uncover customer behavior patterns, preferences, and trends.
• Support the development of dashboards and reports using tools such as Power BI, Tableau, or Excel.
• Clean, structure, and validate large datasets to ensure quality and consistency.
• Assist in evaluating campaign performance and customer lifecycle touchpoints.
• Collaborate with the CRM, Marketing, and Aftersales teams to support data-driven decision-making.
• Support the rollout and analysis of customer experience surveys across LATAM markets.

Key Responsibilities

• Assist in analyzing CRM data from multiple sources (e.g., C@P, dealership databases, campaign tools).
• Conduct data mining and segmentation to uncover customer behavior patterns, preferences, and trends.
• Support the development of dashboards and reports using tools such as Power BI, Tableau, or Excel.
• Clean, structure, and validate large datasets to ensure quality and consistency.
• Assist in evaluating campaign performance and customer lifecycle touchpoints.
• Collaborate with the CRM, Marketing, and Aftersales teams to support data-driven decision-making.
• Support the rollout and analysis of customer experience surveys across LATAM markets.

Qualifications

• Currently pursuing a Bachelor’s or Master’s degree in Business Analytics, Data Science, Marketing, Statistics, or a related field.
• Strong analytical and problem‑solving skills.
• Proficiency in Excel; familiarity with SQL, Python, or R is a plus.
• Experience with BI tools (e.g., Power BI, Tableau) is desirable.
• Strong attention to detail and ability to work with large datasets.
• Excellent written and verbal communication skills in English; Spanish and/or French is a plus.
• Interest in the automotive industry and Porsche brand is a strong advantage.

What We Offer

• Hands‑on experience in a dynamic and international business environment.
• Exposure to the luxury automotive industry and CRM best practices.
• Opportunity to develop practical skills in data analytics, customer insights, and campaign analysis.
• Mentorship and collaboration with experienced professionals.

The hourly range for this role is $18/hr-$20/hr.

Physical Requirements

• Must be able to lift 15 pounds at times.
• While performing the duties of this job the employee is required to talk, hear, walk, sit, stand, climb stairs on occasion with prolonged periods of sitting at a desk and working on a computer.
• Must be able to effectively work and complete tasks in an open office/noisy environment.
• This job operates in an office environment. This role routinely uses standard office equipment such as computers, phones, cameras, photocopiers, and filing cabinets. The noise level in the work environment and job site can be loud.

At a Glance

Porsche is an equal opportunity employer and we take pride in our diversity. In order to provide equal employment and advancement opportunities to all individuals, employment decisions at Porsche will be based on merit, qualifications and abilities. Porsche does not discriminate in employment opportunities or practices on the basis of race, color, religion, sex, pregnancy, status as a parent, national origin, age, disability, family medical history, ancestry, medical condition, genetic information, sexual orientation, gender, gender identity, gender expression, marital status, familial status, registered domestic partner status, family and medical leave status, military status, criminal conviction history, or any other characteristic protected by federal, state or local law. If you are an applicant from the state of California, please review the California Applicant Privacy Notice here.