Credit Card Marketing Planning Lead

TD; Wilmington (DE); On-site; USD 91,000 - 146,000; Full time

Job summary

TD in Mount Laurel, NJ, seeks a Marketing Planning Manager to translate business and product strategies into integrated marketing plans. You will lead cross-functional teams, align priorities with business goals, and drive campaigns across digital and direct marketing channels for the Credit Card Customer Engagement portfolio.

You will collaborate with internal partners, leverage Salesforce Marketing Cloud journeys, and bring a data-driven, decision-focused approach to improve client engagement

Qualifications

• Undergraduate degree or equivalent relevant experience.
• 7+ years experience in marketing or related field.
• Ability to work successfully as a team and independently.
• Ability to handle confidential information with discretion.

Responsibilities

• Creates integrated marketing campaigns meeting strategies and objectives.
• Gathers and interprets target audience data to build briefs.
• Translates objectives into communication strategy and program briefs.
• Oversees flawless execution of tactical media and creative plans.
• Leads cross-functional marketing teams to deliver campaigns.
• Develops marketing plans aligned with market growth drivers.
• Delivers results, monitors progress, and adjusts actions as needed.
• Analyzes past results and makes ROI optimization recommendations.
• Evaluates in-market activity and conducts post-implementation reviews.
• Communicates outcomes and value of marketing to leadership.
• Manages projects from initiation to completion on time and budget.
• Navigates roadblocks by engaging sponsors and stakeholders.
• Leads multi-functional teams through projects and initiatives.
• Tracks budgets and financial reporting requirements.

Skills

Credit card marketing

Banking experience

Marketing strategy

Agile environment

Stakeholder management

Presentation skills

Budget management

Cross-functional collaboration

Data-driven decisions

Campaign analysis

Education

Undergraduate degree or equivalent

7+ years experience

Tools

Salesforce Marketing Cloud

Job description

TD in Mount Laurel, NJ, seeks a Marketing Planning Manager to translate business and product strategies into integrated marketing plans. You will lead cross-functional teams, align priorities with business goals, and drive campaigns across digital and direct marketing channels for the Credit Card Customer Engagement portfolio.

You will collaborate with internal partners, leverage Salesforce Marketing Cloud journeys, and bring a data-driven, decision-focused approach to improve client engagement