Strategic Marketing Planning Lead

TD Bank Group; Mount Laurel Township (NJ); Presencial; USD 91.000 - 146.000; Jornada completa

Descripción de la vacante

TD Bank Group in Mount Laurel, New Jersey, is seeking a Marketing Planning Manager to translate business and product strategies into integrated marketing plans for Consumer Lending. You will partner with marketing teams and external agencies to design digital and direct-to-consumer campaigns, and participate in sprint reviews and quarterly PI planning to align priorities and capacity.

The ideal candidate has 7+ years in marketing, a bachelor’s degree in Marketing, and experience in credit card

Formación

• Undergraduate degree or equivalent experience.
• 7+ years of experience in marketing roles.
• Ability to work in a fast-paced, cross-functional environment.
• Experience supporting credit card or fintech marketing is a plus.

Responsabilidades

• Develop integrated marketing plans across digital and direct channels.
• Lead cross-functional teams in agile settings.
• Translate business goals into marketing strategies and budgets.
• Analyze campaign results and present insights to senior leadership.

Conocimientos

Marketing strategy

Agile / Scrum

Stakeholder comms

Data-driven

Educación

Bachelor's degree in Marketing

Herramientas

Salesforce Marketing Cloud

Google Analytics

Descripción del empleo

TD Bank Group in Mount Laurel, New Jersey, is seeking a Marketing Planning Manager to translate business and product strategies into integrated marketing plans for Consumer Lending. You will partner with marketing teams and external agencies to design digital and direct-to-consumer campaigns, and participate in sprint reviews and quarterly PI planning to align priorities and capacity.

The ideal candidate has 7+ years in marketing, a bachelor’s degree in Marketing, and experience in credit card