Creator Reputation and Perception Lead - TikTok Operations

TikTok; Los Angeles (CA); On-site; USD 151,000 - 342,000; Full time

Benefits offered by this job

Health insurance

Dental insurance

Vision insurance

401(k) match

Paid parental leave

Disability insurance

Life insurance

Wellbeing benefits

Paid holidays

Paid sick days

Paid personal time

Job summary

TikTok’s Creator Reputation & Perception team leads regional strategies to strengthen relationships with creators, build trust, and drive engagement with creator products and programs. This role oversees North America and Australia, shaping initiatives and events that celebrate creator success and foster belonging on the platform.

You will develop and execute innovative engagement campaigns, lead a high-performing team, and partner with Marketing, Communications, Product, and Monetization to

Qualifications

• Experience building and executing creator-focused strategies and programs.
• Proven track record in managing regional creator engagement initiatives.
• Leadership experience: building and developing high-performing teams.
• Ability to translate insights into scalable creator experiences and campaigns.
• Strong cross-functional collaboration with marketing, product, and monetization.

Responsibilities

• Lead the NA and Australia Creator Reputation & Perception team and regional strategies.
• Develop high-impact creator experiences, recognition programs, and flagship events.
• Create engaging campaigns using creator insights and storytelling to drive adoption.
• Partner with Marketing, Communications, Product, and Monetization to deliver measurable outcomes.

Skills

Creator partnerships

Regional engagement initiatives

People management

Strategic thinking

Cross-functional collaboration

Education

Bachelor's degree or equivalent

Job description

The Creator Reputation & Perception team leads regional strategies to strengthen TikTok’s relationships with creators, build trust and affinity, and drive engagement with key creator products and programs. We create high-impact creator experiences, recognition programs, and flagship events that celebrate creator success, foster meaningful community, and deepen creators’ sense of belonging on the platform.

Responsibilities

• Lead the North America and Australia Creator Reputation & Perception team, shaping and executing regional strategies to strengthen TikTok's relationships with creators, build trust and affinity, improve creator perception, and drive engagement and adoption of key creator products and programs.
• Lead the development of high-impact creator experiences, recognition programs, and flagship events, including Creator Summits and industry activations. Create culturally relevant moments that celebrate creator achievements, foster meaningful community connections, and strengthen creators' sense of belonging and connection to TikTok.
• Develop and execute innovative creator engagement initiatives and integrated campaigns that bring TikTok's value proposition to life. Leverage compelling storytelling, creator insights, and creative activations to showcase creator success, deepen engagement, and empower creators to achieve their creative and professional aspirations on the platform.
• Build, lead, and develop a high-performing team, fostering a culture of creativity, collaboration, and accountability. Partner closely with Marketing, Communications, Product, and Monetization teams to align strategic priorities, deliver integrated creator initiatives, and drive measurable outcomes for creators and the broader business.

Qualifications

Minimum Qualifications

• Bachelor's degree or equivalent practical experience in Marketing, Communications, Business, Media, or a related field.
• Significant experience in creator partnerships, creator marketing, community engagement, brand marketing, communications, or a related field, with a strong track record of developing and executing creator-focused strategies and programs.
• Experience leading regional or large-scale creator engagement initiatives that improve creator trust, perception, engagement, and product/program adoption.
• Proven experience designing and delivering high-impact creator experiences, recognition programs, flagship events, and integrated campaigns.
• Demonstrated people management experience, including building, leading, and developing high-performing teams.

Preferred Qualifications

• Strong understanding of the creator ecosystem, digital content landscape, and the needs and motivations of creators.
• Experience working cross-functionally with Marketing, Communications, Product, and/or Monetization teams to deliver integrated business outcomes.
• Strong strategic thinking, project management, and stakeholder management skills, with the ability to drive execution in a fast-paced, matrixed environment.
• Excellent written and verbal communication skills, with the ability to craft compelling narratives and translate creator insights into actionable strategies.
• Experience using data and creator insights to inform strategy, measure impact, and optimize programs and campaigns.

Job Information

The base salary range for this position in the selected city is $151050 - $342000 annually.

Compensation may vary outside of this range depending on a number of factors, including a candidate’s qualifications, skills, competencies and experience, and location. Base pay is one part of the Total Package that is provided to compensate and recognize employees for their work, and this role may be eligible for additional discretionary bonuses/incentives, and restricted stock units.

Benefits may vary depending on the nature of employment and the country work location. Employees have day one access to medical, dental, and vision insurance, a 401(k) savings plan with company match, paid parental leave, short-term and long-term disability coverage, life insurance, wellbeing benefits, among others. Employees also receive 10 paid holidays per year, 10 paid sick days per year and 17 days of Paid Personal Time (prorated upon hire with increasing accruals by tenure).

The Company reserves the right to modify or change these benefits programs at any time, with or without notice.

For Los Angeles County (unincorporated) Candidates

Qualified applicants with arrest or conviction records will be considered for employment in accordance with all federal, state, and local laws including the Los Angeles County Fair Chance Ordinance for Employers and the California Fair Chance Act. Our company believes that criminal history may have a direct, adverse and negative relationship on the following job duties, potentially resulting in the withdrawal of the conditional offer of employment:

1. Interacting and occasionally having unsupervised contact with internal/external clients and/or colleagues;
2. Appropriately handling and managing confidential information including proprietary and trade secret information and access to information technology systems; and
3. Exercising sound judgment.

About TikTok

TikTok is the leading destination for short-form mobile video. At TikTok, our mission is to inspire creativity and bring joy. TikTok's global headquarters are in Los Angeles and Singapore, and we also have offices in New York City, London, Dublin, Paris, Berlin, Dubai, Jakarta, Seoul, and Tokyo.

Why Join Us

Inspiring creativity is at the core of TikTok's mission. Our innovative product is built to help people authentically express themselves, discover and connect – and our global, diverse teams make that possible. Together, we create value for our communities, inspire creativity and bring joy - a mission we work towards every day.

We strive to do great things with great people. We lead with curiosity, humility, and a desire to make impact in a rapidly growing tech company. Every challenge is an opportunity to learn and innovate as one team. We're resilient and embrace challenges as they come. By constantly iterating and fostering an "Always Day 1" mindset, we achieve meaningful breakthroughs for ourselves, our company, and our users. When we create and grow together, the possibilities are limitless. Join us.

Diversity & Inclusion

TikTok is committed to creating an inclusive space where employees are valued for their skills, experiences, and unique perspectives. Our platform connects people from across the globe and so does our workplace. At TikTok, our mission is to inspire creativity and bring joy. To achieve that goal, we are committed to celebrating our diverse voices and to creating an environment that reflects the many communities we reach. We are passionate about this and hope you are too.

TikTok Accommodation

TikTok is committed to providing reasonable accommodations in our recruitment processes for candidates with disabilities, pregnancy, sincerely held religious beliefs or other reasons protected by applicable laws. If you need assistance or a reasonable accommodation, please reach out to us at https://tinyurl.com/RA-request

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