Product Operations Manager - TikTok LIVE

TikTok; Los Angeles (CA); Sur place; USD 116 000 - 258 000; Plein temps

Résumé du poste

TikTok is seeking a Product Operations Manager for TikTok LIVE in Los Angeles. You will partner with cross-functional teams to shape end-to-end product and growth strategies for creators, focusing on engagement and monetization.

You will define success metrics, translate creator feedback into product requirements, and lead campaigns to drive feature adoption while aligning with global initiatives. Strong analytical skills and PM experience are essential.

Qualifications

• Bachelor’s degree or above.
• 3+ years in product operations, growth, or related fields.
• Strong analytics with data-informed decision making.
• Proven track record managing cross-functional projects.
• Ability to collaborate with global stakeholders.
• Prefer experience in entertainment, livestreaming, digital content.

Responsabilités

• Develop end-to-end product and growth strategies for creator segments.
• Identify how LIVE features drive creator growth, engagement, and monetization.
• Conduct post-mortems and ROI analyses to identify scalable opportunities.
• Define and monitor success metrics for product initiatives.
• Translate creator feedback into actionable product requirements.
• Create education programs to help creators adopt LIVE features.
• Monitor the LIVE content ecosystem for trends and pain points.
• Lead creator-facing campaigns to drive feature adoption and outcomes.
• Collaborate with Product, Marketing, and Data teams on global initiatives.

Connaissances

Product operations

Growth

Project management

Analytics

Cross-functional

Stakeholder management

Global collaboration

Formation

Bachelor’s degree or above

Description du poste

Product Operations Manager - TikTok LIVE

Location:

Employment Type: Regular

Job Code: A53334A

Responsibilities

About the Team

The TikTok LIVE team works closely with creators, agencies, and strategic partners to build engaging real-time experiences that bring communities together around the world. Our mission is to foster meaningful, interactive connections while supporting creator growth, audience engagement, and sustainable monetization.

• Develop and execute end-to-end product and growth strategies for targeted creator segments based on creator needs, behavioral insights, and business objectives.


• Identify how LIVE features can support creator growth, engagement, and monetization across different segments and use cases.


• Conduct post-mortem reviews and ROI analyses to identify high-impact strategies and scalable opportunities.


• Define, monitor, and evaluate success metrics for product and creator initiatives, ensuring alignment with broader ecosystem goals.


• Partner closely with Product teams to translate creator feedback, behavioral insights, and operational findings into actionable product requirements and feature improvements.


• Design and deliver education and enablement programs that help creators understand, adopt, and effectively use LIVE features.


• Monitor the LIVE content ecosystem to identify emerging trends, user pain points, and competitive opportunities.


• Lead the planning and execution of creator-facing campaigns and initiatives that drive feature adoption, creator behavior change, and measurable business outcomes.


• Collaborate cross-functionally with Product, Marketing, and Data teams to ensure smooth execution of global initiatives.

Qualifications

• Minimum Qualifications- Bachelor’s degree or above.


• 3+ years of experience in product operations, growth, project management, or a related function.


• Strong analytical and problem-solving skills, with the ability to interpret data and translate insights into actionable strategies.


• Proven ability to manage cross-functional projects and drive execution in a fast-paced environment.


• Ability to work effectively with global and cross-functional stakeholders.


• Preferred Qualifications- Experience in the entertainment, livestreaming, social media, gaming, music, or broader digital content industry.


• Experience working on creator ecosystem, user growth, monetization, or feature adoption initiatives.


• Familiarity with building or scaling creator education, enablement, or engagement programs.


• Strong commercial awareness and the ability to connect product initiatives with business outcomes.


• Creative, entrepreneurial mindset with a passion for emerging content trends and creator communities.

Job Information

The base salary range for this position in the selected city is $115520 - $258400 annually.

Compensation may vary outside of this range depending on a number of factors, including a candidate’s qualifications, skills, competencies and experience, and location. Base pay is one part of the Total Package that is provided to compensate and recognize employees for their work, and this role may be eligible for additional discretionary bonuses/incentives, and restricted stock units.

Benefits may vary depending on the nature of employment and the country work location. Employees have day one access to medical, dental, and vision insurance, a 401(k) savings plan with company match, paid parental leave, short-term and long-term disability coverage, life insurance, wellbeing benefits, among others. Employees also receive 10 paid holidays per year, 10 paid sick days per year and 17 days of Paid Personal Time (prorated upon hire with increasing accruals by tenure).

The Company reserves the right to modify or change these benefits programs at any time, with or without notice.

For Los Angeles County (unincorporated) Candidates

Qualified applicants with arrest or conviction records will be considered for employment in accordance with all federal, state, and local laws including the Los Angeles County Fair Chance Ordinance for Employers and the California Fair Chance Act. Our company believes that criminal history may have a direct, adverse and negative relationship on the following job duties, potentially resulting in the withdrawal of the conditional offer of employment:

1. Interacting and occasionally having unsupervised contact with internal/external clients and/or colleagues;


2. Appropriately handling and managing confidential information including proprietary and trade secret information and access to information technology systems;


3. Exercising sound judgment.

About TikTok

TikTok is the leading destination for short-form mobile video. At TikTok, our mission is to inspire creativity and bring joy. TikTok's global headquarters are in Los Angeles and Singapore, and we also have offices in New York City, London, Dublin, Paris, Berlin, Dubai, Jakarta, Seoul, and Tokyo.

Why Join Us

Inspiring creativity is at the core of TikTok's mission. Our innovative product is built to help people authentically express themselves, discover and connect – and our global, diverse teams make that possible. Together, we create value for our communities, inspire creativity and bring joy - a mission we work towards every day.

We strive to do great things with great people. We lead with curiosity, humility, and a desire to make impact in a rapidly growing tech company. Every challenge is an opportunity to learn and innovate as one team. We're resilient and embrace challenges as they come. By constantly iterating and fostering an \"Always Day 1\" mindset, we achieve meaningful breakthroughs for ourselves, our company, and our users. When we create and grow together, the possibilities are limitless. Join us.

Diversity & Inclusion

TikTok is committed to creating an inclusive space where employees are valued for their skills, experiences, and unique perspectives. Our platform connects people from across the globe and so does our workplace. At TikTok, our mission is to inspire creativity and bring joy. To achieve that goal, we are committed to celebrating our diverse voices and to creating an environment that reflects the many communities we reach. We are passionate about this and hope you are too.

TikTok Accommodation

TikTok is committed to providing reasonable accommodations in our recruitment processes for candidates with disabilities, pregnancy, sincerely held religious beliefs or other reasons protected by applicable laws. If you need assistance or a reasonable accommodation, please reach out to us at https://tinyurl.com/RA-request

Ready for a career

at TikTok?

Discover a career that energizes and excites you every day.