Creator Partnership Senior Associate (Beauty Vertical) - Lemon8

TikTok; New York (NY); On-site; USD 108,000 - 209,000; Full time

Benefits offered by this job

Medical, dental, and vision insurance

401(k) with company match

Paid parental leave

Disability coverage (short-term and 
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Job summary

TikTok is seeking a Creator Partnership Senior Associate (Beauty) for Lemon8 in New York, focusing on building partnerships with beauty creators and shaping content strategy. The role involves sourcing, outreach, contract execution, content delivery, and performance reporting to grow the Beauty vertical.

Responsibilities include interviewing creators, analyzing content performance, and launching campaigns to boost supply, with cross-functional collaboration for user growth and community building.

Qualifications

• Bachelor's degree and above.
• Experience working directly with creators for content strategy and campaigns.
• At least 3+ years of experience and understanding of content ecosystems and algorithms.
• Good understanding of content and strong logic; identify abstract content characteristics.
• Data analysis capabilities with user empathy to improve user experience.
• Experience working with large data sets to generate insights and conduct root cause analyses.

Responsibilities

• Conduct in-depth user interviews with core community creators to identify unmet beauty content opportunities in the local market.
• Manage end-to-end creation of creator partnerships, including sourcing, outreach, contract implementation, drafts, content delivery, and reporting.
• Analyze creators' content & performance and propose innovative solutions to help creators succeed on the platform.
• Launch online campaigns to increase content supply and consumption within the app and raise category awareness.
• Collaborate with cross-functional teams to drive social media exposure and user acquisition.
• Hold offline events with KOLs in the beauty industry to grow the community on Lemon8.

Skills

Creator partnerships

Data analysis

User empathy

Content strategy

Campaign management

Education

Bachelor's degree

Job description

Creator Partnership Senior Associate (Beauty Vertical) - Lemon8

Location:

New York

Employment Type:

Regular

Job Code:

A61114A

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Responsibilities

Lemon8 is a social media platform committed to building a diverse and inclusive community where people can discover new content and creators every day. Lemon8 aims to inspire the community in a number of categories, including parenting, food, fashion, beauty, skin care, travel and more. People can share photos and videos as well as engage with one another through features such as likes, comments and sharing. Lemon8 is currently available on iPhone and Android in USA, UK, Japan, Singapore, Thailand, Indonesia, Malaysia and Vietnam.

• - Conduct in-depth user interviews with core community creators to identify unmet beauty content opportunities in the local market.
• - Conduct market research and analyze industry trends to help shape the approach to content and influencer strategy.
• - Manage the end-to-end establishment of creator partnerships, including sourcing, outreach, contract implementation, draft revisions, content delivery, creator performance reports, and analysis.
• - Analyze creators' content & performance and propose innovative solutions to help creators achieve platform success.
• - Launch online campaigns to increase content supply and consumption within the app, and raise category awareness.
• - Collaborate with cross-functional teams to drive strategic initiatives for social media exposure and user acquisition.
• - Hold offline events with KOLs in the beauty industry to attract more core community users to join the app and shape the community culture at an early stage.

Qualifications

Minimum Qualifications:

• - Bachelor's degree and above.
• - Experience working directly with creators for content strategy and campaigns
• - At least 3+ years of experience and understanding of content ecosystems and algorithms.
• - Brings good understanding of content and strong logic. Able to identify abstract content characteristics in structured and systematic ways.
• - Possess data analysis capabilities and strong user empathy. Based on data analysis, able to assist in identifying and improving user experience to meet user demand.
• - Experience working with large sets of data to generate insights and conduct root cause analyses.

Preferred Qualifications:

• - Experience working in the beauty industry is a plus.
• - Great understanding of the content (static or video) industry.
• - Strong execution and data analysis skills. Familiar with content ecosystems.
• - Experience working in a fast-paced environment and adapting to changes.

Job Information

The base salary range for this position in the selected city is $108000 - $208800 annually.

Compensation may vary outside of this range depending on a number of factors, including a candidate’s qualifications, skills, competencies and experience, and location. Base pay is one part of the Total Package that is provided to compensate and recognize employees for their work, and this role may be eligible for additional discretionary bonuses/incentives, and restricted stock units.

Benefits may vary depending on the nature of employment and the country work location. Employees have day one access to medical, dental, and vision insurance, a 401(k) savings plan with company match, paid parental leave, short-term and long-term disability coverage, life insurance, wellbeing benefits, among others. Employees also receive 10 paid holidays per year, 10 paid sick days per year and 17 days of Paid Personal Time (prorated upon hire with increasing accruals by tenure).

The Company reserves the right to modify or change these benefits programs at any time, with or without notice.

For Los Angeles County (unincorporated) Candidates:

Qualified applicants with arrest or conviction records will be considered for employment in accordance with all federal, state, and local laws including the Los Angeles County Fair Chance Ordinance for Employers and the California Fair Chance Act. Our company believes that criminal history may have a direct, adverse and negative relationship on the following job duties, potentially resulting in the withdrawal of the conditional offer of employment:

1. 1. Interacting and occasionally having unsupervised contact with internal/external clients and/or colleagues;
2. 2. Appropriately handling and managing confidential information including proprietary and trade secret information and access to information technology systems; and
3. 3. Exercising sound judgment.

About TikTok

TikTok is the leading destination for short-form mobile video. At TikTok, our mission is to inspire creativity and bring joy. TikTok's global headquarters are in Los Angeles and Singapore, and we also have offices in New York City, London, Dublin, Paris, Berlin, Dubai, Jakarta, Seoul, and Tokyo.

Why Join Us

Inspiring creativity is at the core of TikTok's mission. Our innovative product is built to help people authentically express themselves, discover and connect – and our global, diverse teams make that possible. Together, we create value for our communities, inspire creativity and bring joy - a mission we work towards every day.

We strive to do great things with great people. We lead with curiosity, humility, and a desire to make impact in a rapidly growing tech company. Every challenge is an opportunity to learn and innovate as one team. We're resilient and embrace challenges as they come. By constantly iterating and fostering an "Always Day 1" mindset, we achieve meaningful breakthroughs for ourselves, our company, and our users. When we create and grow together, the possibilities are limitless. Join us.

Diversity & Inclusion

TikTok is committed to creating an inclusive space where employees are valued for their skills, experiences, and unique perspectives. Our platform connects people from across the globe and so does our workplace. At TikTok, our mission is to inspire creativity and bring joy. To achieve that goal, we are committed to celebrating our diverse voices and to creating an environment that reflects the many communities we reach. We are passionate about this and hope you are too.

TikTok Accommodation

TikTok is committed to providing reasonable accommodations in our recruitment processes for candidates with disabilities, pregnancy, sincerely held religious beliefs or other reasons protected by applicable laws. If you need assistance or a reasonable accommodation, please reach out to us at https://tinyurl.com/RA-request

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