Creator Programs Lead: Emerging Verticals Growth

TikTok Inc.; Los Angeles (CA); On-site; USD 116,000 - 198,000; Full time

Benefits offered by this job

Medical, dental, vision

401(k) with match

Parental leave

Disability coverage

Life insurance

Wellbeing benefits

Paid holidays

Paid sick days

Paid Personal Time

Job summary

TikTok Inc. in Los Angeles is expanding the Emerging Verticals team to grow high-quality creator supply across North America. You will own creator programs end-to-end, partnering with Product to scale initiatives and use data insights to prevent blockers.

The role demands strong communication across all levels, ownership mindset, and close collaboration with Product, Communications, Legal, and Design to deliver measurable outcomes for creators and the platform.

Qualifications

• 5+ years in program management, marketing, or a closely related field.
• Solid grasp of the creator economy and hands-on experience working with creators.
• Comfort with data - dashboards, self-serve tools, and basic querying to drive decisions.
• Sharp communicator, written and verbal, across all levels.
• High ownership mentality - you spot gaps, flag them, and fix them.

Responsibilities

• Own creator programs end-to-end from strategy and planning through execution and measurement with a high degree of autonomy.
• Partner closely with Product to streamline how programs run and scale.
• Dig into program data to spot problems early and build solutions before they become blockers.
• Keep stakeholders informed with clear, regular reporting on program performance and key insights.
• Build trusted relationships across cross-functional teams including Product, Comms, Legal, and Design.

Skills

program management

creator economy

data-driven decisions

communication

ownership

Job description

TikTok Inc. in Los Angeles is expanding the Emerging Verticals team to grow high-quality creator supply across North America. You will own creator programs end-to-end, partnering with Product to scale initiatives and use data insights to prevent blockers.

The role demands strong communication across all levels, ownership mindset, and close collaboration with Product, Communications, Legal, and Design to deliver measurable outcomes for creators and the platform.