Creator Partnerships Lead

Million Dollar Baby Co.; Los Angeles (CA); On-site; USD 78,000 - 87,000; Full time

Benefits offered by this job

Health insurance and wellness benefits

Flexible PTO

401(k) matching

Vacation reimbursement and enrichment

Charitable donation matching

MDB Co. swag + employee discount

Job summary

Million Dollar Baby Co. in Los Angeles seeks a Partnerships Coordinator to join the Marketing team.

You will own day-to-day influencer and UGC partnerships, source creators who fit our brands, build relationships beyond gifting, and ensure collaborations meet our creative standards. As a key liaison for press inquiries and best-seller content, you will write briefs, negotiate rates, manage contracts and payments, and maintain the UGC asset library.

Qualifications

• 1–3 years of experience in influencer marketing, partnerships, PR coordination, or a related field.
• Experience managing creator or influencer relationships, including outreach, negotiation, and content approvals.
• Familiarity with influencer platforms (e.g., ShopMy, CreatorIQ, Aspire, or similar).
• Strong organizational skills and comfort managing multiple projects and timelines simultaneously.
• A portfolio or examples of past partnerships work is a strong plus.

Responsibilities

• Source, vet, and build a pipeline of on-brand creators across Babyletto and Namesake, with a sharp eye for aesthetic and audience fit.
• Develop and send detailed briefs that guide creators toward high-performing, brand-aligned content.
• Negotiate deliverables, rates, and usage rights — balancing budget discipline with fair, relationship-forward terms.
• Manage the full lifecycle of each partnership: outreach, contracting, product send-outs, content review, and payment coordination.
• Review all submitted content against brief and brand standards before it goes live.
• Own and organize the UGC asset library — archiving, tagging, and surfacing evergreen content for repurposing.
• Partner with the growth marketing team to align creator content with paid performance needs and surface top-performing assets.
• Lead the growth marketing content grid and recommend high-performing UGC for ad creative.
• Represent the partnerships function in Growth Content Alignment Meetings.
• Coordinate with brand and DTC teams on priority SKUs each season to ensure creator coverage of key products.
• Track best-sellers across channels and maintain a running hero product list.
• Brief the creative team on content needs for top-performing products and flag coverage gaps before they impact performance.
• Proactively surface seasonal best-seller opportunities to the broader marketing team.
• Own incoming press request management across Babyletto, Namesake, and DaVinci.
• Maintain and oversee the press tracker via Google Analytics.
• Serve as the point of contact between the marketing team and PR agency — providing product information, brand context, and timely support.

Skills

Influencer marketing

Partnerships

PR coordination

Creator relationships

Tools

ShopMy

CreatorIQ

Aspire

Job description

Million Dollar Baby Co. in Los Angeles seeks a Partnerships Coordinator to join the Marketing team.

You will own day-to-day influencer and UGC partnerships, source creators who fit our brands, build relationships beyond gifting, and ensure collaborations meet our creative standards. As a key liaison for press inquiries and best-seller content, you will write briefs, negotiate rates, manage contracts and payments, and maintain the UGC asset library.