Partnerships Coordinator

Million Dollar Baby Co.; Los Angeles (CA); On-site; USD 78,000 - 87,000; Full time

Benefits offered by this job

Health insurance and wellness benefits

Flexible PTO

401(k) matching

Vacation reimbursement and enrichment

Charitable donation matching

MDB Co. swag + employee discount

Job summary

Million Dollar Baby Co. in Los Angeles seeks a Partnerships Coordinator to join the Marketing team.

You will own day-to-day influencer and UGC partnerships, source creators who fit our brands, build relationships beyond gifting, and ensure collaborations meet our creative standards. As a key liaison for press inquiries and best-seller content, you will write briefs, negotiate rates, manage contracts and payments, and maintain the UGC asset library.

Qualifications

• 1–3 years of experience in influencer marketing, partnerships, PR coordination, or a related field.
• Experience managing creator or influencer relationships, including outreach, negotiation, and content approvals.
• Familiarity with influencer platforms (e.g., ShopMy, CreatorIQ, Aspire, or similar).
• Strong organizational skills and comfort managing multiple projects and timelines simultaneously.
• A portfolio or examples of past partnerships work is a strong plus.

Responsibilities

• Source, vet, and build a pipeline of on-brand creators across Babyletto and Namesake, with a sharp eye for aesthetic and audience fit.
• Develop and send detailed briefs that guide creators toward high-performing, brand-aligned content.
• Negotiate deliverables, rates, and usage rights — balancing budget discipline with fair, relationship-forward terms.
• Manage the full lifecycle of each partnership: outreach, contracting, product send-outs, content review, and payment coordination.
• Review all submitted content against brief and brand standards before it goes live.
• Own and organize the UGC asset library — archiving, tagging, and surfacing evergreen content for repurposing.
• Partner with the growth marketing team to align creator content with paid performance needs and surface top-performing assets.
• Lead the growth marketing content grid and recommend high-performing UGC for ad creative.
• Represent the partnerships function in Growth Content Alignment Meetings.
• Coordinate with brand and DTC teams on priority SKUs each season to ensure creator coverage of key products.
• Track best-sellers across channels and maintain a running hero product list.
• Brief the creative team on content needs for top-performing products and flag coverage gaps before they impact performance.
• Proactively surface seasonal best-seller opportunities to the broader marketing team.
• Own incoming press request management across Babyletto, Namesake, and DaVinci.
• Maintain and oversee the press tracker via Google Analytics.
• Serve as the point of contact between the marketing team and PR agency — providing product information, brand context, and timely support.

Skills

Influencer marketing

Partnerships

PR coordination

Creator relationships

Tools

ShopMy

CreatorIQ

Aspire

Job description

Million Dollar Baby Co. started in 1990 and is proudly family-owned and operated in Los Angeles. Since then, MDB has grown to 7 distinct brands of children’s furnishings ranging in style, aesthetic, and price, while carrying some of the industry’s most eco-conscious and award-winning designs. We can be found in retailers like Target and Amazon, and specialty retailers like Pottery Barn Kids and Crate & Barrel.

Under the Million Dollar Baby Co. parent company are our family of brands: Babyletto, daVinci, Nursery Works, and Namesake. We’re proud to offer the most Greenguard Gold–certified cribs on the market and to use FSC-certified sustainable wood across our brands whenever possible. We’ve also pioneered Styrofoam-free packaging for several of our best-selling collections — an innovation that reduces waste while protecting our products during shipment.

At Million Dollar Baby Co., our team members are our #1 priority, and we partner with exceptional partners and retailers around the world who share our core values:

• Treat Your Team Like Family — lead with respect, gratitude, empathy, and kindness.
• Make an Impact, Drive Results — focus on meaningful work that moves families forward.
• Deliver a “Wow” Customer Experience Every Time — every detail matters.
• Strive for Continuous Improvement & Learning — keep growing, keep getting better.
• Cultivate Quality Conversations — communicate honestly and thoughtfully to build trust.

Over the years, our commitment to people, innovation, and a positive workplace culture has earned us five consecutive “Best Place to Work” awards, one of the best workplaces by “Built in LA”, a 4.6 rating on Glassdoor, and 13 years on the Inc. 5000 Fastest Growing Companies list — recognitions that reflect the heart of who we are and the community we’re proud to build. We’d love to talk to you!

About the role:

We’re looking for a Partnerships Coordinator to join the Marketing team at Million Dollar Baby Co., the parent company behind Babyletto, Namesake, and DaVinci. This role is the connective tissue between our brands, our creator partners, and the cross-functional teams that bring campaigns to life.

You’ll own the day-to-day of our influencer and UGC partnerships — sourcing creators who genuinely fit our brands, building relationships that go beyond transactional gifting, and making sure every collaboration delivers content that meets our creative standards. You’ll also serve as a key liaison for press inquiries and best-seller content needs across the portfolio.

The right person for this role is equal parts relationship builder and detail keeper — someone who can negotiate a rate, write a compelling brief, and follow through on every logistical thread without dropping a beat.

What You’ll Be Doing

Partnerships & Creator Management

• Source, vet, and build a pipeline of on-brand creators across Babyletto and Namesake, with a sharp eye for aesthetic and audience fit
• Develop and send detailed briefs that guide creators toward high-performing, brand-aligned content
• Negotiate deliverables, rates, and usage rights — balancing budget discipline with fair, relationship-forward terms
• Manage the full lifecycle of each partnership: outreach, contracting, product send-outs, content review, and payment coordination
• Review all submitted content against brief and brand standards before it goes live
• Own and organize the UGC asset library — archiving, tagging, and surfacing evergreen content for repurposing

Cross-Functional Collaboration

• Partner with the growth marketing team to align creator content with paid performance needs and surface top-performing assets
• Lead the growth marketing content grid and recommend high-performing UGC for ad creative
• Represent the partnerships function in Growth Content Alignment Meetings
• Coordinate with brand and DTC teams on priority SKUs each season to ensure creator coverage of key products
• Track best-sellers across channels and maintain a running hero product list
• Brief the creative team on content needs for top-performing products and flag coverage gaps before they impact performance
• Proactively surface seasonal best-seller opportunities to the broader marketing team

Press Support

• Own incoming press request management across Babyletto, Namesake, and DaVinci
• Maintain and oversee the press tracker via Google Analytics
• Serve as the point of contact between the marketing team and PR agency — providing product information, brand context, and timely support

WHO YOU ARE

• A natural relationship builder — you earn trust quickly and maintain it through consistent follow-through and clear communication
• An excellent written and verbal communicator who can shift tone between a creator DM, an internal brief, and a press response without missing a beat
• Detail-obsessed when it comes to contracts, timelines, and deliverables — nothing slips through the cracks
• You have a trained eye for brand fit: you can look at a creator’s feed and immediately sense whether they align with Babyletto’s elevated, design-forward aesthetic or Namesake’s heritage warmth
• Comfortable negotiating — you can advocate for the brand’s budget while keeping the relationship healthy
• Proactive and solutions-oriented: you flag issues early and come with a plan, not just a problem
• Genuinely interested in the creator and influencer space — you follow trends, know the platforms, and understand what makes content perform

What You Bring To The Table

• 1–3 years of experience in influencer marketing, partnerships, PR coordination, or a related field
• Experience managing creator or influencer relationships, including outreach, negotiation, and content approvals
• Familiarity with influencer platforms (e.g., ShopMy, CreatorIQ, Aspire, or similar)
• Strong organizational skills and comfort managing multiple projects and timelines simultaneously
• Proficiency in Google Workspace; experience with project management tools (Asana, Monday, Notion) a plus
• A portfolio or examples of past partnerships work is a strong plus

NICE TO HAVE

• Experience in the baby, kids, home, or design/lifestyle space
• Familiarity with UGC content strategy and paid social creative needs
• Exposure to PR workflows and press coordination
• Interest in AI tools and willingness to integrate them into daily workflows

$78,000 - $87,000 USD

• 100% of your health, dental and vision insurance monthly premiums paid by us!
• Flexible PTO because we respect the need for work/life harmony
• Company matching 401(k)
• Vacation reimbursement and wellness and enrichment subsidy programs
• Matching charitable donations to the nonprofit organization of your choice
• Free MDB Co. swag + generous employee discount on products

At Million Dollar Baby Co., we’re passionate about diversity and welcome applicants from all backgrounds. Our diversity, inclusion and equity committee (DIEC) strives to break barriers for minority communities, help educate the company on pertinent topics, and work to ensure equal opportunities for existing and potential employees. Since its formation in 2020, our committee has focused on multiple areas, some include hiring, community involvement and continuous learning about Diversity, Inclusion and Equity.

Million Dollar Baby Company is committed to providing reasonable accommodations for qualified individuals with disabilities in our job application and/or recruitment process.

As set forth in Million Dollar Baby Co.’s Equal Employment Opportunity policy,we do not discriminate on the basis of any protected group status under any applicable law.