Creator Partnerships & Content Strategy Lead

Disney; Burbank (CA); On-site; USD 140,000 - 200,000; Full time

Job summary

Disney in Burbank, CA seeks a Manager to shape creator strategies and partnerships for Disney+. You will oversee scalable programs, lead a high-performing team, and drive audience growth for Disney+. This role focuses on developing creator-led content and strategic collaborations across platforms.

The position requires deep knowledge of the creator economy, strong leadership, and a track record of delivering measurable business impact through creative partnerships.

Qualifications

• Bachelor's degree or equivalent professional experience.
• 5+ years in digital media, creator partnerships, social media, content strategy, or related field.
• 5+ years of people leadership experience, including coaching and developing teams.
• Proven success developing and managing creator or influencer partnership programs at scale.
• Experience working directly with creators, talent agencies, management companies, or digital media partners.
• Strong understanding of creator ecosystems, social platforms, and emerging digital media trends.

Responsibilities

• Develop and execute creator partnership strategies that support Disney+ audience growth, engagement, and retention.
• Build scalable creator programs connecting creators, talent, and media brands with Disney's franchises and original content.
• Lead Disney's TikTok Creator Program and other strategic creator initiatives, driving innovation and measurable business impact.
• Cultivate and manage relationships with creators, talent representatives, agencies, and strategic partners to expand Disney's creator ecosystem.
• Develop partnership models and creator engagement strategies that foster long-term relationships while delivering measurable results.
• Monitor emerging platform trends, creator behaviors, and digital culture to identify new opportunities for audience engagement.
• Lead the development and execution of creator-led content initiatives from concept through launch and performance optimization.
• Partner with Marketing, Product, Programming, Content, Analytics, Sales, Partnerships, and International teams to align creator initiatives with Disney+ objectives.
• Drive operational excellence by developing scalable processes, improving workflows, and establishing best practices.

Skills

Digital media

Creator partnerships

Social media

Content strategy

Digital marketing

Entertainment

People leadership

Education

Bachelor's degree or equivalent professional experience

Job description

Disney in Burbank, CA seeks a Manager to shape creator strategies and partnerships for Disney+. You will oversee scalable programs, lead a high-performing team, and drive audience growth for Disney+. This role focuses on developing creator-led content and strategic collaborations across platforms.

The position requires deep knowledge of the creator economy, strong leadership, and a track record of delivering measurable business impact through creative partnerships.