Strategic Creator Content & Partnerships Leader

Disney Cruise Line - The Walt Disney Company; Burbank (CA); On-site; Confidential; Full time

Benefits offered by this job

Bonus potential

Long-term incentives

Medical benefits

Job summary

The Walt Disney Company in Burbank, CA seeks a Senior Manager, Creator Content & Partnerships to lead strategy, creative development, and scalable creator programs that expand Disney+'s reach and drive audience growth.

You will head a high-performing team, forge partnerships with creators and agencies, and collaborate across Marketing, Programming, Product, Editorial, and Legal to deliver measurable business results in a fast-paced environment.

Qualifications

• Bachelor's degree or equivalent professional experience.
• 7+ years of experience in creator partnerships, influencer marketing, content strategy, digital marketing, entertainment, media, or a related field.
• 4+ years of experience leading, coaching, and developing high-performing teams.
• Demonstrated success leading large-scale creator or influencer marketing programs from strategy through execution.
• Extensive experience working directly with creators, talent agencies, management companies, and digital media partners.
• Deep understanding of the creator economy, creator monetization models, audience behaviors, and evolving platform ecosystems.
• Strong experience developing creator-led content strategies across platforms including TikTok, YouTube, Instagram, Snapchat, and emerging digital channels.
• Proven ability to lead highly visible cross-functional initiatives across Marketing, Product, Programming, Content, Analytics, Partnerships, and executive leadership.
• Strong creative instincts with demonstrated experience developing compelling creative concepts, campaigns, and content strategies.
• Excellent analytical, presentation, storytelling, and communication skills with the ability to influence senior leaders.
• Proven ability to manage multiple complex initiatives while balancing competing priorities in a fast-paced environment.
• Willingness to travel and attend industry events, creator activations, and relationship-building opportunities as needed.

Responsibilities

• Define and lead the long-term strategy for Disney's Creator Content & Partnerships initiatives in support of Disney+ audience growth, engagement, and retention.
• Lead, coach, and develop a high-performing Creator Content & Partnerships team while fostering a culture of creativity, accountability, and collaboration.
• Develop scalable creator partnership programs that connect creators, talent, and digital media brands with Disney's iconic stories and franchises.
• Oversee Disney's TikTok Creator Program and other strategic creator initiatives, ensuring successful execution while identifying opportunities for innovation and growth.
• Build and maintain strong relationships with creators, talent representatives, agencies, media partners, and emerging voices across the creator ecosystem.
• Design partnership frameworks and creator engagement models that foster long-term collaboration while delivering measurable business results.
• Identify emerging platforms, consumer behaviors, and creator trends to inform future content and partnership strategies.

Skills

Leadership

Creator partnerships

Strategy

Cross-functional

Analytics

Communication

Public speaking

Industry networking

Education

Bachelor's degree or equivalent professional experience

Job description

The Walt Disney Company in Burbank, CA seeks a Senior Manager, Creator Content & Partnerships to lead strategy, creative development, and scalable creator programs that expand Disney+'s reach and drive audience growth.

You will head a high-performing team, forge partnerships with creators and agencies, and collaborate across Marketing, Programming, Product, Editorial, and Legal to deliver measurable business results in a fast-paced environment.