Creator Marketing Performance & Insights Lead

Talantir; Los Angeles (CA); Hybrid; USD 94,000 - 173,000; Full time

Job summary

TikTok is seeking a Marketing Manager, Performance & Insights to advance how we plan, execute, and measure creator marketing campaigns. You will own full-funnel strategies and partner with product marketing, media agencies, and cross-functional teams to drive measurable ROI.

Spearheading experimentation, audience targeting, and dashboard reporting, you will translate data into actionable recommendations and help scale creator initiatives across platforms.

Qualifications

• Bachelor’s degree in Marketing, Analytics, Marketing Science, or related field.
• 5+ years of experience in marketing analytics, performance marketing, or similar roles.
• Strong command of campaign measurement, audience segmentation, and A/B testing.
• Proficiency in data tools (SQL, Tableau, etc.) and experience building dashboards.
• Ability to communicate complex insights in clear, compelling ways.

Responsibilities

• Develop and execute full-funnel performance marketing strategies that drive measurable outcomes across creator perception, acquisition, and engagement.
• Define campaign objectives, and partner closely with product marketing, external media agencies, and internal stakeholders to bring plans to life.
• Analyze creator marketing campaigns to uncover actionable insights and optimize performance across perception, conversion, and incrementally metrics.
• Own reporting and dashboarding to track and communicate performance marketing ROI across multiple KPIs and marketing objectives.
• Design and execute A/B testing frameworks to evaluate the effectiveness of marketing campaigns and initiatives.
• Build and execute a learning agenda in partnership with product, research, and marketing teams-bridging qualitative and quantitative insights to guide creator marketing strategy.
• Develop and refine audience segmentation strategies to personalize creator campaigns based on behavioral, demographic, and engagement data.
• Identify and activate against high-potential creator cohorts to increase campaign efficiency, personalization, and conversion.
• Contribute performance and measurement insights into media planning and execution in partnership with product marketing and XFN teams.
• Inform campaign budgets and provide ROI analysis to inform campaign spend decisions and optimization efforts.
• Identify and recommend marketing tools- both internal and external that improve speed to market and creative iteration.
• Partner cross-functionally to ensure scalable infrastructure for campaign measurement and insight generation.
• Work closely with product managers, data scientists, and engineers to solve complex business problems.
• Present findings and recommendations to stakeholders with clarity and actionable insights.

Skills

Marketing analytics

Performance marketing

Campaign measurement

A/B testing

Audience segmentation

Data storytelling

Education

Bachelor’s degree in Marketing, Analytics, Marketing Science, or related field

Tools

SQL

Tableau

Excel

Job description

TikTok is seeking a Marketing Manager, Performance & Insights to advance how we plan, execute, and measure creator marketing campaigns. You will own full-funnel strategies and partner with product marketing, media agencies, and cross-functional teams to drive measurable ROI.

Spearheading experimentation, audience targeting, and dashboard reporting, you will translate data into actionable recommendations and help scale creator initiatives across platforms.