Creator Marketing Lead: Scale Influencer Partnerships

Truist

Atlanta (GA)

In loco

USD 100.000 - 170.000

Tempo pieno

14 giorni+

Generatore di candidature

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Descrizione del lavoro

Truist is seeking an Influencer/Creator Marketing Manager in Atlanta to lead the strategy, development, execution, and optimization of influencer and creator programs that support brand and business objectives.

You will build and scale a best-in-class creator ecosystem, partner with agencies, oversee content, measurement, and reporting, and drive mid- and lower-funnel outcomes including engagement, consideration, conversion, and revenue growth.

Competenze

Bachelor’s degree in Marketing or related field.
Seven years of influencer/creator or social media experience.
Strong SME knowledge in marketing social media and influencer discipline.

Mansioni

Lead the development and delivery of concurrent social media and/or influencer marketing campaigns aligned with strategies.
Oversee content calendars, creative processes, risk review, paid media strategies, measurement and reporting.
Facilitate scaling brand awareness, consideration and conversion through social channels and campaigns.
Ensure brand visual and voice consistency across social and influencer executions, including multi-cultural campaigns.
Develop and deploy actionable plans to grow channel presence and engagement.
Deliver strategic recommendations for social media and influencer tactics and tech solutions.
Build and maintain partnerships with senior leaders and agency partners.
Lead end-to-end crisis and incident protocols response when needed.