Influencer/Creator Marketing Manager

Truist; Charlotte (NC); On-site; USD 100,000 - 150,000; Full time

Benefits offered by this job

Medical insurance

401k plan

Paid vacation and holidays

Job summary

Truist is seeking an Influencer/Creator Marketing Manager to lead strategy, development, and optimization of influencer programs driving brand and business outcomes. The role focuses on building a scalable creator ecosystem and delivering mid- and lower-funnel performance, including engagement, consideration, and revenue growth.

The ideal candidate will manage an always-on creator content ecosystem, partner with senior leaders, and drive measurable impact across consumer journeys with

Qualifications

• Bachelor’s degree in Marketing, Communications, Business Administration or related field.
• 7+ years of influencer/creator and/or social media experience.
• Deep SME in social media and influencer marketing discipline.
• Understanding of business strategies and processes.
• Ability to lead complex projects and teams.
• Independent judgment in solving challenges.
• Sophisticated analytical skills.
• Ability to influence others.
• Knowledge of competitive landscape and market/regulatory factors.

Responsibilities

• Lead multiple influencer marketing campaigns aligned with enterprise strategies.
• Oversee content calendars, creative reviews, paid media plans, measurement and reporting.
• Scale brand awareness, consideration and conversions across channels.
• Ensure brand voice/visual consistency across campaigns, including multicultural content.
• Develop plans to grow channel presence and engagement.
• Provide strategic recommendations on tactics and tech solutions.
• Build partnerships with senior leaders and agency partners.
• Lead crisis and incident protocols when needed.

Skills

Influencer marketing

Social media strategy

Project leadership

Analytical skills

Communication

Industry knowledge

Influence others

Social platforms

Education

Bachelor’s degree in Marketing/Communications/Business Administration

Tools

Facebook

Instagram

Pinterest

LinkedIn

SnapChat

YouTube

Job description

Accessibility (accommodation requests only; other inquiries won't receive a response).

Regular or Temporary: Regular

Language Fluency: English (Required)

Work Shift: 1st shift (United States of America)

In accordance with Truist in-office policy, this role will be based in office 5 days/week.

The Influencer/Creator Marketing Manager will lead the strategy, development, execution, and optimization of influencer and creator marketing programs that support brand and business objectives. This role is responsible for building and scaling a best-in-class creator ecosystem that drives measurable business impact across the consumer journey, with a heavy focus on mid‑and lower‑funnel performance outcomes. The ideal candidate will champion an always‑on creator content ecosystem, leveraging strategic influencer partnerships to deliver authentic, relevant, social‑first content at scale. By combining forward‑thinking strategy, innovative creator engagement, and performance measurement, they will establish influencer marketing as a critical growth driver and a highly efficient marketing channel. The Influencer Marketing Manager will demonstrate how creator‑led content can accelerate speed‑to‑market, improve content efficiency, and consistently deliver best‑in‑class creative that drives meaningful mid‑ and lower‑funnel business outcomes, including engagement, consideration, conversion, and revenue growth.

ESSENTIAL DUTIES AND RESPONSIBILITIES

(Following is a summary of the essential functions for this job. Other duties may be performed, both major and minor, which are not mentioned below. Specific activities may change from time to time)

• Lead the development and delivery of multiple concurrent social media and/or influencer marketing campaigns and programs in alignment with enterprise and line of business strategies, goals and objectives.
• Oversee execution of content calendars, creative processes, legal/compliance/risk review processes, paid media strategies, measurement and reporting for all active campaigns.
• Facilitate scaling brand and company awareness, consideration and conversion through various social media channels, media plans and creative executions.
• Ensure brand visual and voice consistency across all social media and/or influencer marketing executions, including multi‑cultural campaigns.
• Develop and deploy actionable plans to evolve, grow and optimize channel presence and engagement.
• Deliver strategic recommendations for innovative social media and/or influencer marketing tactics, initiatives and tech solutions.
• Build and maintain partnerships with senior leaders across marketing and the enterprise, as well as with social media channel and agency partners.
• Lead end‑to‑end crisis and incident protocols response when needed.

Required Qualifications

(The requirements listed below are representative of the knowledge, skill and/or ability required. Reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions)

• Bachelor’s degree in Marketing, Communications, Business Administration or related field, or equivalent education and related training
• Seven years of related influencer/creator and/or social media experience or an equivalent combination of education and experience
• Deep specialized (SME) and/or broad knowledge within the marketing social media and influencer marketing discipline
• Sound and comprehensive understanding of business and organizational strategies and processes managing a process
• Ability to interpret internal and external business challenges and implement best practices to improve products, processes, or services
• Ability to lead projects of significant complexity and risk exposure, in addition to leading a team of professionals
• Ability to exercise independent judgment in solving technical, operational, and organizational challenges in the context of business objectives and priorities
• Sophisticated analytical skills and the ability to solve complex technical and business problems
• Ability to influence others to adopt a new perspective
• Knowledge of the industry’s competitive landscape and an understanding of the market and regulatory factors that shape the industry.
• Expertise with social media channels including Facebook, Instagram, Pinterest, LinkedIn, SnapChat, YouTube, etc.

Preferred Qualifications

• Financial services or related industry experience
• Integrated marketing and digital marketing experience
• Multi-cultural marketing experience
• Experience with delivering national and/or global social media and influencer marketing campaigns

General Description of Available Benefits for Eligible Employees of Truist Financial Corporation

All regular teammates (not temporary or contingent workers) working 20 hours or more per week are eligible for benefits, though eligibility for specific benefits may be determined by the division of Truist offering the position. Truist offers medical, dental, vision, life insurance, disability, accidental death and dismemberment, tax‑preferred savings accounts, and a 401k plan to teammates. Teammates also receive no less than 10 days of vacation (prorated based on date of hire and by full‑time or part‑time status) during their first year of employment, along with 10 sick days (also prorated), and paid holidays. For more details on Truist’s generous benefit plans, please visit our Benefits site. Depending on the position and division, this job may also be eligible for Truist’s defined benefit pension plan, restricted stock units, and/or a deferred compensation plan. As you advance through the hiring process, you will also learn more about the specific benefits available for any non‑temporary position for which you apply, based on full‑time or part‑time status, position, and division of work.

Truist is an Equal Opportunity Employer that does not discriminate on the basis of race, gender, color, religion, citizenship or national origin, age, sexual orientation, gender identity, disability, veteran status, or other classification protected by law.

Truist is a Drug Free Workplace.

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