Creator Lifecycle Marketing Lead

Amazon Inc.; Newark (NJ); Hybrid; USD 120.000 - 180.000; Vollzeit

Zusammenfassung

Audible is seeking a Creator Marketing Manager to grow its creator ecosystem and product offerings globally, owning lifecycle marketing for creator audiences across email, website, and paid media. You will design end-to-end journeys, map the creator funnel from awareness to activation to long-term retention, and run integrated campaigns with cross-functional partners.

This hands-on role requires coordinating messaging, calendars, and briefs across channels, with a data-driven mindset and

Qualifikationen

• Bachelor's degree or equivalent.
• Experience building, executing and scaling cross-functional programs or marketing campaigns from concept to completion.
• Experience using data and metrics to drive improvements.
• 5+ years of experience in product marketing and business strategy.
• Experience in outbound product marketing — including executing content strategies, managing editorial calendars, and coordinating messaging across multiple channels (website, blog, paid media, SEO, email).
• Experience with audience marketing.
• Experience defining and driving new customer-centric products and features toward market launch rollout.
• B2B marketing experience.
• Experience in email marketing and lifecycle programs — including mapping end-to-end creator or customer journeys, identifying adoption and retention opportunities, and executing against those touchpoints.

Aufgaben

• Define and deeply understand Audible's target audiences — both consumers and creators — and champion their needs throughout the organization.
• Craft compelling product stories and messaging for existing and prospective customers by creating clear and consistent propositions articulated through effective messaging.
• Run integrated, multi-channel campaigns with ownership across paid media, editorial content, email, social, SEO, and other touchpoints — ensuring consistent messaging and coordinated timing.
• Design and optimize lifecycle email marketing programs — including welcome, onboarding, activation, and re-engagement journeys — that move creators through the funnel and drive long-term retention.
• Partner with Product teams to understand the product story and translate it for external audiences — developing positioning and messaging that drives awareness, demand, and adoption.
• Drive business case development, bringing together customer insights, research, financial data, and analytics to develop a perspective on revenue and profitability potential for new-to-market initiatives.
• Partner with Finance, Analytics, and Data Science to define, measure, and report on success and opportunity areas.
• Communicate marketing plans and campaign performance to stakeholders and leadership.

Kenntnisse

Cross-channel marketing

Lifecycle email marketing

Editorial calendars

Paid media

Audience marketing

Outbound product marketing

Data-driven decisions

Ausbildung

Bachelor's degree or equivalent

Tools

Braze

Jobbeschreibung

Audible is seeking a Creator Marketing Manager to grow its creator ecosystem and product offerings globally, owning lifecycle marketing for creator audiences across email, website, and paid media. You will design end-to-end journeys, map the creator funnel from awareness to activation to long-term retention, and run integrated campaigns with cross-functional partners.

This hands-on role requires coordinating messaging, calendars, and briefs across channels, with a data-driven mindset and