Creator Affiliate Strategy & Media Specialist

Rust-Oleum; Vernon Hills (IL); On-site; USD 64,000 - 78,000; Full time

Benefits offered by this job

Medical coverage

401(k) plan

Paid holidays

Stock purchases

Flexible spending accounts

Employee assistance program

Vacation and sick days

Job summary

Rust-Oleum is seeking a Media Strategy and Planning Specialist to build and scale affiliate creator partnerships that drive incremental sales and content production. This role collaborates with Sales, E-Commerce, and Media Strategy to optimize conversions and retailer content, while aligning with the Consumer Engagement team for a seamless social experience.

The ideal candidate has 3–5 years in affiliate/influencer marketing, strong analytics, and hands-on experience with major creator

Qualifications

• 3-5 years of experience in affiliate marketing, influencer marketing, performance media, retail media, e-commerce marketing, or social commerce.
• Bachelor's Degree in Communications, Marketing, Public Relations or related field
• Experience managing creator or affiliate campaigns focused on measurable sales outcomes.
• Strong analytical skills with the ability to translate performance data into optimization recommendations.
• Experience using digital advertising/social media channels and best practices for business.
• Experience analyzing marketing data and social analytics and identifying key insights.
• Knowledge of retail affiliate and creator ecosystems, including major programs and platforms.
• Experience with affiliate platforms and creator commerce ecosystems such as Amazon Influencer, Impact, Rakuten, Partnerize, CreatorIQ, LTK, ShopMy or similar platforms.

Responsibilities

• Identify, develop, and activate relationships with high-value talent and creators for affiliate programs to drive sales.
• Partner with Sales, E-Commerce, and other teams to improve conversion through affiliate content and PDP optimization.
• Lead affiliate work with influencer, social and media agencies.
• Recruit, onboard, and manage a portfolio of affiliate creators and partners for long-term relationships and content production.
• Support retail media networks with plan activation, timelines, briefs, and content sourcing.
• Define strategy to optimize influencer or creator content for advertising with agencies and Consumer Engagement.
• Evolve media affiliate strategy based on data and act as thought leader in affiliate marketing.

Skills

Affiliate marketing

Influencer marketing

Performance media

Data analysis

E-commerce

Education

Bachelor's degree in Communications/Marketing or related field

Tools

Sprout

Amazon Creator Connections

CreatorIQ

Google Analytics

Job description

Rust-Oleum is seeking a Media Strategy and Planning Specialist to build and scale affiliate creator partnerships that drive incremental sales and content production. This role collaborates with Sales, E-Commerce, and Media Strategy to optimize conversions and retailer content, while aligning with the Consumer Engagement team for a seamless social experience.

The ideal candidate has 3–5 years in affiliate/influencer marketing, strong analytics, and hands-on experience with major creator