Creative Vice President

Craft Agency Ltd.; New York (NY); Hybrid; USD 240,000 - 275,000; Full time

Benefits offered by this job

Hybrid work schedule

Uncapped commission

Partnership potential

Access to AI platform

Job summary

Craft Agency Ltd. in New York seeks a Creative Vice President to lead a 40+ person team and scale toward 100, owning strategy, performance creative, and branding across this performance-first commerce agency.

This role reports to founders, drives KPI-based decision making, and oversees the full P&L for the practice, with strong partnership potential and access to an AI platform and venture exposure.

Qualifications

• Executive level leadership experience (Executive Creative Director or VP)
• Strategist first with strong in video and paid media
• Ability to lead reorgs and build teams from scratch

Responsibilities

• Lead a 40+ person creative organisation and scale to 100.
• Own full P&L and set KPIs for the practice.
• Hire and develop managers, and standardise QA and bench strength.
• Own agency branding and external visibility.

Job description

The founder’s own line is that the agency has everything except big-campaign creative. This role exists to build that, and to own it.

This is a newly created Creative Vice President seat at a founder-owned, performance-first commerce agency in New York. With a client roster that runs from category-defining technology and retail names to the challenger CPG brands rewriting their categories, there’s a creative reputation here, and your job is to turn that reputation into an institution.

The Role

You’ll lead a 40-plus-person creative organisation and scale it toward 100, spanning strategy, organic social, performance creative, design, video, creator management, UGC and OOH. Two MDs report to you, and you own the full P&L for the practice.

The work is strategic and measurable, not vanity craft: the team ships hundreds of production-ready assets per cycle and runs a creator network delivering video at a fraction of typical platform CPMs. You’ll set KPIs, hire and develop managers who build their own teams, and make the calls on standards, QA and bench strength so the work is strong on every account, not only the ones you touch. You’ll also own the agency’s outward branding, not just client output.

The Package

• $240,000 – $275,000
• Hybrid working: three days a week in the office
• Uncapped commission scheme
• Genuine partnership potential alongside the founders who own the company
• Access to the firm’s proprietary AI platform and early exposure to its venture portfolio

The Person

You’re operating at Executive Creative Director or Vice President level already, inside a creatively respected, performance-literate shop.

You’re a strategist first who wins pitch rooms, deep in short-form video, and fluent in the paid game; you’ve run high-throughput creative at scale, not just campaign work. You manage managers, run on KPIs, make hire-and-fire calls – you’re ready to lead a reorg and build teams from scratch, and you want the autonomy that comes with it.