Director of Performance Creative

Agency Collective LLC; Los Angeles (CA); Hybrid; USD 130.000 - 160.000; Vollzeit

Zusammenfassung

Agency Collective is seeking a senior performance-creative leader to shape repeatable thinking for ecommerce and direct-response brands. You will oversee copy, design and video decisions, provide precise feedback, and coach a team of makers while balancing experimentation with brand standards.

You will build a structured testing and learning system, leverage AI judiciously, and ensure fast, high-quality outputs across campaigns. This role blends hands-on creation with strategic leadership.

Qualifikationen

• Senior leader with track record in performance-creative for ecommerce/direct-response brands.
• Ability to lead copy, design and video decisions with precise feedback.
• Experience reading performance data to distinguish insight from noise.
• Experience building productive creative teams or processes and using AI without sacrificing originality or factual accuracy.

Aufgaben

• Audit live creative and briefs; build a concept taxonomy and identify top angles and formats.
• Establish a buyer-to-creative feedback rhythm and success metrics.
• Lead prioritized concept tests with clear hypotheses and reduce revisions.
• Build a searchable record of tests and learnings; demonstrate repeatable research-to-brief-to-test cycles.
• Provide coaching for designers, editors, and creators; maintain brand standards and approvals.

Kenntnisse

Senior leadership

Hands-on leadership

Jobbeschreibung

The next winning ad rarely comes from making the last one a slightly different color. It comes from a better insight, a sharper hook, an unexpected format or a clearer way to show why a product matters. We are looking for a creative leader who can build that kind of thinking into a repeatable process.

Remote (United States) or in person in Los Angeles Full-Time $130,000–$160,000 base Senior leadership Hands-on leadership

The next winning ad rarely comes from making the last one a slightly different color. It comes from a better insight, a sharper hook, an unexpected format or a clearer way to show why a product matters. We are looking for a creative leader who can build that kind of thinking into a repeatable process.

At Agency Collective, paid acquisition and creative work closely together. You will turn customer research and campaign feedback into distinct concepts, clear briefs and work that is ready to test. You will help designers, editors and creators move quickly while keeping the standard high.

You should love both the idea and the iteration. This is a chance to lead performance creative across focused agency brands, coach talented makers and build a body of work that gets smarter with every test.

MISSION & SCOPE

Scope: Creative strategy and standards across AC brands and client accounts

WHAT YOU WILL OWN

Build the system.
Raise the standard.

• Creative research, angles, messaging and concept portfolios for paid social and relevant landing-page journeys.
• Brief quality across hooks, scripts, visual direction, offer clarity and test hypotheses.
• Direction and coaching for designers, editors and creators, with hands-on work on priority concepts.
• A structured creative testing and learning library connected to buyer feedback.
• Refresh decisions when creative fatigues, rebuilding winning ideas into genuinely different concepts.
• Approved brand and claims standards inside creative review.
• Partner with client success to get useful inputs and timely approvals without exposing the creative team to conflicting direction.
• Make practical production and tooling recommendations that improve concept quality and speed within agreed budgets.

SCOPE BOUNDARIES

• Buyers own campaign setup, budgets, optimization and the validity of media tests.
• CSMs coordinate client communication and secure approvals.
• Founder sets company creative standards and final strategic exceptions; the director operationalizes that bar.
• AI & Automation owns shared technical architecture; this director owns creative workflow requirements and output quality.
• Compliance review remains an explicit approval requirement where needed, not an invitation to work around platform restrictions.

FIRST 90 DAYS

Learn. Build.
Prove the change.

Days 1–30

• Audit live creative, concepts and briefs across a defined initial group of accounts.
• Establish a usable concept taxonomy and identify over-repeated angles or formats.
• Agree a shared buyer-to-creative feedback rhythm and success measures.

Days 31–60

• Launch a prioritized slate of distinct concept tests with clear hypotheses.
• Introduce practical briefing and review standards that reduce avoidable revisions.
• Build a searchable record of what was tested and what was learned.

Days 61–90

• Demonstrate a repeatable research-to-brief-to-test cycle.
• Show how learnings changed the next creative slate rather than merely reporting results.
• Present capacity and tooling improvements backed by quality and throughput evidence.

WHAT YOU WILL BRING

Skill, judgment,
follow-through.

Performance portfolio

Senior performance-creative experience for ecommerce or direct-response brands, with credible campaign examples.

Ability to lead copy, design and video decisions while giving precise feedback.

Performance judgment

Evidence of reading performance data in context and distinguishing a creative insight from attribution noise.

Experience building a productive creative team or process and using AI without sacrificing originality or factual accuracy.

Platform fluency

Strong command of platform-native paid-social formats and the connection between ad, offer and landing-page message.

Careful judgment around substantiation, permissions and approved claims, especially when a vertical has additional restrictions.

COMPENSATION

Clear terms.

$130,000–$160,000 annual base salary. Final base compensation within this range depends on experience.