Creative Technology Lead — AI-Driven Content

The Coca-Cola Company; Atlanta (GA); On-site; USD 110,000 - 150,000; Full time

Job summary

The Coca-Cola Company is seeking a Manager of Creative Technology to advance its tech-enabled ecosystem by driving scalable content adaptation, creative automation, and operational excellence across brands, channels, and markets.

You will partner with MarTech, Adobe, and external partners to build in-house capabilities that enable faster, more personalized content production at scale, while maintaining Coca-Cola’s VIS standards and governance.

Qualifications

• Bachelor's degree in Creative Technology, Graphic Design, Digital Media, MarTech, or related field.
• 3+ years of experience in creative technology, production design, integrated marketing, content adaptation, or creative operations.
• Advanced proficiency in Adobe Creative Cloud, including Photoshop, Illustrator, After Effects, InDesign, Firefly, and other generative AI platforms.
• Strong working knowledge of collaborative creative workflows, content supply chains, and asset management systems.
• Familiarity with Adobe ecosystem tools, Workfront, or comparable workflow/project management systems.
• Experience managing large-scale asset adaptation, automation, and versioning across multiple channels and formats.
• Strong understanding of production standards, packaging requirements, file preparation, and print/digital specifications.
• Experience working with generative AI, creative automation platforms, personalization workflows, or emerging creative technologies is strongly preferred.
• Excellent communication and collaboration skills with the ability to work effectively across internal teams, external partners, and global stakeholders, including translating technical concepts for non-technical audiences.

Responsibilities

• Develop, integrate, and scale creative technology and AI-enabled workflows across the organization.
• Lead the application of Adobe creative and generative AI solutions within Coca-Cola’s content supply chain to improve content personalization, adaptation speed, and operational efficiency.
• Support the advancement of in-house creative production and adaptation capabilities that improve speed, consistency, personalization, and operational efficiency.
• Prototype, test, and iterate on scalable creative automation and generative content solutions that support campaign execution across channels, customers, and audience segments.
• Identify and evaluate emerging creative technology solutions, industry best practices, and agency or platform partners to continuously evolve Coca-Cola’s creative tech and AI capabilities.
• Act as a thought leader in testing, learning, and piloting new creative technologies and automation solutions to improve creative operations and content generation at scale.
• Help establish and evolve creative technology standards, governance models, and best practices for AI-driven content generation, custom copy, translations, and channel-specific adaptations.
• Train, support, and help enable internal creative and marketing teams in the use of Adobe technologies, generative AI tools, and evolving creative workflows.
• Stay current on emerging technologies, trends, and innovations in generative AI, creative automation, content supply chains, and digital experience platforms.

Skills

Adobe Creative Cloud

Photoshop

Illustrator

After Effects

InDesign

Firefly

Generative AI

MarTech

Content Production

Education

Bachelor's degree in related field

Tools

Workfront

DAM systems

Job description

The Coca-Cola Company is seeking a Manager of Creative Technology to advance its tech-enabled ecosystem by driving scalable content adaptation, creative automation, and operational excellence across brands, channels, and markets.

You will partner with MarTech, Adobe, and external partners to build in-house capabilities that enable faster, more personalized content production at scale, while maintaining Coca-Cola’s VIS standards and governance.