Creative Technologist Manager

Coca-Cola; Georgia; On-site; USD 110,000 - 150,000; Full time

Job summary

The Coca-Cola Company is seeking a Manager, Creative Technology in Georgia to advance its tech-enabled content ecosystem. You will drive scalable content adaptation, creative automation, and operational excellence across brands and markets, partnering with MarTech teams and external partners.

You will guide in-house capabilities for faster, personalized content production at scale, translating global campaigns into local executions while upholding VIS and brand standards.

Qualifications

• Bachelor's degree in Creative Technology, Graphic Design, Digital Media, MarTech, or related field.
• 3+ years of experience in creative technology, production design, integrated marketing, content adaptation, or creative operations.

Responsibilities

• Lead the application of Adobe creative and generative AI solutions within Coca-Cola's content supply chain to improve content personalization, adaptation speed, and operational efficiency.
• Prototype, test, and iterate on scalable creative automation and generative content solutions that support campaign execution across channels, customers, and audience segments.
• Train, support, and enable internal creative and marketing teams in the use of Adobe technologies, generative AI tools, and evolving creative workflows.
• Stay current on emerging technologies and trends in generative AI, creative automation, and content production workflows.

Skills

Creative technology

Content adaptation

Generative AI

Collaboration

Education

Bachelor's degree in Creative Technology or related field

Tools

Adobe Creative Cloud

Generative AI tools

Job description

Job Description Summary:

The Manager, Creative Technology will help advance The Coca-Cola Company's tech-enabled ecosystem by driving scalable content adaptation, creative automation, and operational excellence across brands, channels, and markets.

This role partners closely with MarTech teams, external technology partners, agencies, and cross-functional stakeholders to build and evolve in-house creative technology capabilities that enable faster, more efficient, and more personalized content production at scale.

This position plays a critical role in adapting global, local, and customer-led campaigns across shopper, POS, digital, OOH, and retail environments while maintaining Coca-Cola's creative standards, visual identity systems (VIS), and operational rigor. The ideal candidate thrives in ambiguity, embraces emerging technology, and brings a collaborative, solutions-oriented mindset to building new ways of working within a fast-evolving organization. This role will also help influence upstream creative development to ensure content is designed for customization, adaptability, and AI-enabled production across diverse markets, audiences, and channels.

What You Will Do for Us

Creative Technology & Capability Building:

• Partner with MarTech teams, Adobe, external technology partners, and internal creative stakeholders to develop, integrate, and scale creative technology and AI-enabled workflows across the organization.
• Lead the application of Adobe creative and generative AI solutions within Coca-Cola's content supply chain to improve content personalization, adaptation speed, and operational efficiency.
• Support the advancement of in-house creative production and adaptation capabilities that improve speed, consistency, personalization, and operational efficiency.
• Prototype, test, and iterate on scalable creative automation and generative content solutions that support campaign execution across channels, customers, and audience segments.
• Identify and evaluate emerging creative technology solutions, industry best practices, and agency or platform partners to continuously evolve The Coca-Cola Company's creative tech and AI capabilities.
• Act as a thought leader in testing, learning, and piloting new creative technologies and automation solutions to improve creative operations and content generation at scale.
• Help establish and evolve creative technology standards, governance models, and best practices for AI-driven content generation, custom copy, translations, and channel-specific adaptations.
• Train, support, and help enable internal creative and marketing teams in the use of Adobe technologies, generative AI tools, and evolving creative workflows.
• Stay current on emerging technologies, trends, and innovations in generative AI, creative automation, content supply chains, and digital experience platforms.

Content Adaptation & Creative Production:

• Leverage master campaign assets across major GOAT campaigns and customer-specific initiatives to generate and adapt national and localized assets across point-of-sale (POS), digital, OOH, and retail environments across both static and motion/animated formats.
• Ensure all creative outputs are developed to required production specifications, including appropriate sizing, dielines, file structures, packaging requirements, and channel-specific standards.
• Collaborate cross-functionally with internal creative teams, production teams, agencies, and external partners to deliver high-quality adaptations while maintaining critical timelines.
• Translate campaign strategies and master creative systems into dynamic, personalized, and scalable content executions across channels and customer touchpoints.
• Automate and optimize creative production workflows where appropriate to accelerate timelines while maintaining high creative and production standards.

This is an individual contributor, hands-on keyboard role responsible for directly executing creative adaptations, production builds, and AI-assisted content generation using creative technology tools and platforms.

Brand Stewardship & Creative Excellence:

• Serve as a subject matter expert in Coca-Cola brand VIS systems and campaign-specific VIS guidelines to ensure consistency, quality, and craft excellence across all adaptations and executions.
• Maintain high standards for creative accuracy, craftsmanship, and brand integrity across all deliverables regardless of format, channel, or market.
• Ensure brand integrity across AI-generated and adapted content through strong quality control, governance, and workflow management practices.
• Ensure adaptations align to established governance, production workflows, and operational standards.

Qualifications & Requirements

• Bachelor's degree in Creative Technology, Graphic Design, Digital Media, MarTech, or related field.
• 3+ years of experience in creative technology, production design, integrated marketing, content adaptation, or creative operations withi