Creative Tech Lead: AI-Driven Content & Adaptation

Coca-Cola; Georgia; On-site; USD 110,000 - 150,000; Full time

Job summary

The Coca-Cola Company is seeking a Manager, Creative Technology in Georgia to advance its tech-enabled content ecosystem. You will drive scalable content adaptation, creative automation, and operational excellence across brands and markets, partnering with MarTech teams and external partners.

You will guide in-house capabilities for faster, personalized content production at scale, translating global campaigns into local executions while upholding VIS and brand standards.

Qualifications

• Bachelor's degree in Creative Technology, Graphic Design, Digital Media, MarTech, or related field.
• 3+ years of experience in creative technology, production design, integrated marketing, content adaptation, or creative operations.

Responsibilities

• Lead the application of Adobe creative and generative AI solutions within Coca-Cola's content supply chain to improve content personalization, adaptation speed, and operational efficiency.
• Prototype, test, and iterate on scalable creative automation and generative content solutions that support campaign execution across channels, customers, and audience segments.
• Train, support, and enable internal creative and marketing teams in the use of Adobe technologies, generative AI tools, and evolving creative workflows.
• Stay current on emerging technologies and trends in generative AI, creative automation, and content production workflows.

Skills

Creative technology

Content adaptation

Generative AI

Collaboration

Education

Bachelor's degree in Creative Technology or related field

Tools

Adobe Creative Cloud

Generative AI tools

Job description

The Coca-Cola Company is seeking a Manager, Creative Technology in Georgia to advance its tech-enabled content ecosystem. You will drive scalable content adaptation, creative automation, and operational excellence across brands and markets, partnering with MarTech teams and external partners.

You will guide in-house capabilities for faster, personalized content production at scale, translating global campaigns into local executions while upholding VIS and brand standards.