Creative Tech Manager — AI-Driven Content at Scale

0101 Coca-Cola North America; Atlanta (GA); On-site; USD 107,000 - 139,000; Full time

Job summary

The Coca-Cola Company in Atlanta, GA is seeking a Manager of Creative Technology to advance our tech-enabled content ecosystem. You will collaborate with MarTech, agencies, and partners to develop scalable creative technology and AI workflows that boost personalization and efficiency across brands and markets.

You will lead in-house production capabilities, drive automation, and ensure governance and VIS standards are maintained while enabling rapid, AI-driven content generation at scale.

Qualifications

• Bachelor’s degree in Creative Technology, Graphic Design, Digital Media, MarTech, or related field.
• 3+ years in creative technology, production design, or content adaptation in agency, studio, or in-house teams.
• Advanced proficiency with Adobe Creative Cloud apps and generative AI tools.
• Experience managing large-scale asset adaptation and cross-channel formats.
• Strong communication and collaboration across global stakeholders.

Responsibilities

• Collaborate with internal teams, production partners, and agencies to deliver high-quality creative adaptations.
• Translate campaign strategies into dynamic, personalized content across channels.
• Prototype and test scalable automation and AI-assisted content solutions.
• Ensure brand VIS guidelines and governance across all outputs.
• Train marketing teams on Adobe tools and AI workflows.

Skills

AI Platforms

Automation

Automation Tools

Branding Campaigns

Campaign Development

Campaign Strategies

Collaboration

Digital Experiences

Digital Innovation

End-to-End Testing

Generative AI

Large Language Models

Marketing

Marketing Activation

Education

Bachelor’s degree in Creative Technology, Graphic Design, Digital Media, MarTech, or related field

Tools

Adobe Creative Cloud

Workfront

Generative AI platforms

Job description

The Coca-Cola Company in Atlanta, GA is seeking a Manager of Creative Technology to advance our tech-enabled content ecosystem. You will collaborate with MarTech, agencies, and partners to develop scalable creative technology and AI workflows that boost personalization and efficiency across brands and markets.

You will lead in-house production capabilities, drive automation, and ensure governance and VIS standards are maintained while enabling rapid, AI-driven content generation at scale.