Creative Technologist Lead

pmg; Dallas (TX); On-site; USD 120,000 - 180,000; Full time

Job summary

PMG is seeking a Creative Technologist Lead to architect and deliver dynamic creative solutions across global brands. You will lead technical development, automation, and campaign integrations with partners and internal teams to drive scalable, high-impact digital experiences.

You will mentor other technologists, establish standards, and stay ahead of new ad tech capabilities. This role involves collaborating with Creative, Media, Strategy, Product, Analytics, and Engineering teams.

Qualifications

• 4+ years in creative technology, front-end development, or related AdTech.
• Strong knowledge of dynamic creative optimization and digital advertising production.
• Proficient in HTML, JavaScript, and CSS with modular scalable solutions.
• Hands-on experience with DCO, ad-serving, or creative automation platforms.

Responsibilities

• Lead the technical development and implementation of dynamic creative (DCO) across multiple brands and channels.
• Architect scalable creative solutions using HTML, JavaScript, CSS, APIs, and data feeds.
• Serve as a technical lead on programmatic, social, display, and video campaigns balancing objectives and complexity.
• Translate creative and business requirements into technical specs and implementation plans.
• Define development best practices, QA standards, and documentation to improve delivery quality.

Skills

Front-end development

Advertising technology

Dynamic creative optimization

Modular scalable HTML/JS/CSS

Tools

Google Marketing Platform / Campaign Manager 360

Celtra

Smartly

Clinch

Innovid

Jivox

Bannerflo

Job description

We are PMG

PMG, a global independent platform company engineered for impact, integrates business strategy, media, creative, and data within a single operating model powered by our proprietary operating system, Alli. With more than 1,000 employees, PMG partners with brands including Apple, Nike, Dropbox, Experian, Sephora, and Whole Foods. Our work has earned top industry honors, including Cannes Lions and Adweek's Media Plan of the Year, and PMG has won 40+ workplace culture awards, including being the only company to rank among Ad Age's Best Places to Work for 11 consecutive years.

Our Creative team is looking for a Creative Technologist Lead to join a multidisciplinary team building best-in-class, omnichannel creative experiences using industry-leading advertising technologies, ad servers, and dynamic creative optimization (DCO) platforms.

As a Creative Technologist Lead, you'll play a key role in designing and delivering sophisticated dynamic creative, asset automation, and technology-enabled campaign solutions for some of the world's leading brands. You'll partner closely with Creative, Media, Strategy, Product, Analytics, and Engineering teams to translate creative and business objectives into scalable technical solutions.

You'll serve as a technical lead across complex campaign implementations, helping establish development standards, solve technical challenges, evaluate emerging technologies, and guide other Creative Technologists. You'll also work directly with our technology partners to advance PMG's creative technology capabilities and identify new ways to improve how we build, automate, personalize, and deliver creative at scale.

What You'll Be Doing

• Lead the technical development and implementation of dynamic creative (DCO), asset automation, and omnichannel campaign solutions across multiple brands, markets, and media channels.
• Architect and build scalable creative solutions using HTML, JavaScript, CSS , APIs, data feeds, and industry-leading advertising technologies.
• Serve as a technical lead on large-scale programmatic, social, display, video, and other digitally enabled creative campaigns, balancing campaign objectives, technical complexity, scalability, and time-to-market.
• Translate creative, media, and business requirements into technical specifications, development approaches, and implementation plans.
• Lead technical discovery and feasibility assessments for complex creative technology initiatives, identifying dependencies, risks, platform limitations, and recommended solutions.
• Define and audit functional and non-functional requirements across dynamic ad serving, data workflows, API and product-feed integrations, asset tracking and tagging, creative authoring tools, measurement, scalability, and quality assurance.
• Partner with Creative, Media, Strategy, Analytics, Product, and Engineering teams to ensure creative technology solutions are integrated effectively across the broader campaign ecosystem.
• Establish development best practices, reusable frameworks, QA standards, documentation, and processes that improve the quality and efficiency of Creative Technology delivery.
• Troubleshoot complex campaign and platform issues, identifying root causes and coordinating solutions across internal teams and external technology partners.
• Build and maintain strong relationships with preferred platform and technology partners, helping PMG stay ahead of new product capabilities, integrations, and industry developments.
• Evaluate emerging advertising and creative technologies and provide recommendations on when PMG should build, buy, or borrow capabilities.
• Contribute to strategic roadmaps for creative technology, campaign automation, QA automation, and product development across PMG's global teams.
• Mentor and provide technical guidance to Creative Technologists and other team members, helping raise technical capabilities and development standards across the team.
• Become a subject matter expert and super-user of tools developed by PMG Product and Engineering teams.
• Champion experimentation, innovation, collaboration, and responsible adoption of emerging technologies, including AI-enabled creative and automation capabilities.

What You'll Bring

• 4+ years of experience in creative technology, front-end development, advertising technology, digital production, or a related discipline, preferably including experience within a creative, media, AdTech, or digital agency environment.
• Strong understanding of digital creative development, dynamic creative optimization, creative automation, and digital advertising production.
• Advanced working knowledge of HTML, JavaScript, and CSS , with the ability to develop scalable, modular solutions supporting dynamic creative and multi-variant testing.
• Hands-on experience with DCO, ad-serving, or creative automation platforms such as Google Marketing Platform/Campaign Manager 360, Google Web Designer, Celtra, Smartly, Clinch, Innovid, Jivox, or Bannerflo