HEAD OF DIGITAL

The Connective Media Group; United States; Hybrid; USD 130,000 - 180,000; Full time

Job summary

The Connective Media Group, a performance marketing agency based in the US, is looking for a Head of Digital to lead their integrated digital marketing strategy across various channels including PPC, SEO, and CRM.

The ideal candidate will have a strong background in digital marketing, agency leadership experience, and the ability to develop strategies that drive measurable growth for clients. Strong technical skills along with excellent communication abilities are essential for success.

Qualifications

• 10-12+ years in digital marketing with expertise across channels.
• Proven track record leading PPC, SEO, content, CRM, and/or development teams.
• Agency leadership experience strongly preferred.
• Experience with high-volume accounts in performance-driven environments.

Responsibilities

• Own end-to-end digital marketing strategy for all clients.
• Develop integrated strategies combining PPC, SEO, content, CRM, UX, and web development.
• Translate client goals into measurable performance KPIs.
• Lead cross-functional planning sessions.
• Mentor PPC specialists, SEO analysts, content strategists, and web developers.
• Implement processes for planning, QA, testing, reporting, and collaboration.
• Ensure accountability, performance tracking, and skills development.
• Partner with Operations to improve workflows and resource models.

Skills

Digital marketing expertise

PPC management

SEO knowledge

CRM proficiency

Content strategy

Web development competence

Analytics and performance measurement

Client presentation skills

Tools

Google Ads

Meta Ads

TikTok Ads Manager

Ahrefs

SEMrush

Screaming Frog

WordPress

Job description

CMG is a US-based performance marketing agency with a global workforce, specializing in the healthcare sector. We help healthcare brands maximize ROI through data-driven strategies, precision targeting, and measurable results that fuel sustainable growth.

Agile, entrepreneurial, and results-obsessed, CMG combines deep healthcare knowledge with cutting-edge performance marketing to deliver impact where it matters most: driving client growth and measurable return on investment.

Role Overview

The Head of Digital is responsible for leading CMG’s integrated digital marketing ecosystem across performance media (PPC), SEO, content marketing, CRM/lifecycle, and web development.

This leader sets the strategic vision, drives measurable growth for clients, and ensures excellence in execution from all technical and creative teams. The role requires a hybrid strategist–operator who is hands-on when necessary, highly technical, and capable of directing multi-skilled teams to deliver consistent, scalable results.

Responsibilities

• Own CMG’s end-to-end digital marketing strategy framework for all clients.
• Develop integrated strategies combining PPC, SEO, content, CRM, UX, and web development.
• Translate client business goals into measurable performance KPIs and channel-specific plans.
• Lead cross-functional planning sessions with PPC, SEO, Content, CRM, Data, and Dev teams.
• Lead and mentor PPC specialists, SEO analysts, content strategists, CRM managers, and web developers.
• Implement strong processes for planning, QA, testing, reporting, and cross-channel collaboration.
• Ensure team accountability, performance tracking, and continuous skills development.
• Partner with Operations to improve delivery workflows, SLAs, and resourcing model.

Technical Direction

Must have the ability to step in, review work, troubleshoot issues, and guide teams across the following.

• PPC: Google Ads, Meta, TikTok Ads, bid strategies, audience segmentation, attribution, feed optimisation.
• SEO: Technical audits, schema, site structure, keyword research, content optimisation, Core Web Vitals. Content Strategy: Topic clustering, content calendars, long-form and short-form content planning, channel alignment.
• CRM: Lifecycle strategy, segmentation, automation journeys, email optimization, deliverability.
• Web Dev: UX/UI principles, CMS management, CRO best practices, QA processes, sprint planning.
• Act as senior client partner for all digital accounts.
• Present strategies, roadmaps, performance insights, and growth opportunities.
• Manage complex stakeholder environments with clarity and authority.
• Identify upsell, cross-sell, and scope expansion opportunities.

Performance Measurement and Analytics

• Establish measurement frameworks, KPIs and dashboards for each channel.
• Oversee accurate attribution, conversion tracking, and data quality.
• Guide the team in insight generation and data-driven optimisation.
• Ensure data compliance, security standards, and tracking integrity.

Innovation and Improvement

• Champion testing frameworks such as A/B, multivariate, messaging, UX, bidding.
• Stay ahead of platform changes, AI-driven automation, privacy updates, and martech tools.
• Bring forward new methodologies, tools, and process improvements to drive efficiency and scale.

Required and Preferred Qualifications

Required:

• 10–12+ years in digital marketing with deep expertise across multiple channels.
• Proven track record leading PPC, SEO, content, CRM, and/or development teams.
• Agency leadership experience is strongly preferred.
• Experience working with high-volume accounts, and performance-driven environments.

Technical Skills

• Proficiency in Microsoft Office Suite and Google Workspace.
• Google Ads, Meta Ads, TikTok Ads Manager.
• SEO tools: Ahrefs, SEMrush, Screaming Frog.
• CMS platforms - WordPress; understanding of custom/development pipelines.
• Strong understanding of HTML/CSS basics, tracking scripts, and site performance metrics.

Soft Skills and Cultural Fit

• High accountability and strong operational discipline.
• Exceptional communication and client presentation skills.
• Able to simplify complex digital topics for non-technical stakeholders.
• Comfortable managing senior specialists and giving corrective direction.
• Strong problem-solving ability and calm under pressure.

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