Creative Strategy Lead: Brand Voice & Copy Mastery

Abbott Laboratories; Alameda (CA); On-site; USD 131,000 - 261,000; Full time

Benefits offered by this job

Career development

Health coverage

Retirement plan

Tuition reimbursement

Freedom 2 Save program

FreeU education benefit

Recognition as great place to work

Job summary

Abbott Laboratories in Alameda, CA is seeking a senior creative lead to shape brand voice and strategy across campaigns and customer touchpoints. You will mentor writers, direct copy across channels, and collaborate with design to ensure cohesive creative output.

The role reports to the Director of Brand and Creative, with emphasis on insightful, human storytelling and cross-functional leadership in a fast-paced environment.

Qualifications

• 8+ years of experience in creative roles with copywriting and concepting.
• Leadership in creative strategy and execution for consumer brands.

Responsibilities

• Own creative strategy for brand and campaign initiatives grounded in a clear point of view.
• Lead creative concepting sessions and guide briefs with strong storytelling.
• Translate business goals into compelling creative platforms and narratives.
• Maintain consistency and quality across channels including ads, packaging, and campaigns.
• Develop and evolve the brand voice to stay distinctive and human.
• Write, direct, and elevate copy across touchpoints including CRM and digital.
• Mentor junior creatives and guide external partners to brief and on-brand work.
• Collaborate with senior visual designer to harmonize copy and design.
• Present work to senior stakeholders with strategic clarity.

Skills

Creative strategy

Copywriting

Creative concepting

Art directing

Brand voice development

Collaboration with designers

Education

Bachelor’s Degree

Job description

Abbott Laboratories in Alameda, CA is seeking a senior creative lead to shape brand voice and strategy across campaigns and customer touchpoints. You will mentor writers, direct copy across channels, and collaborate with design to ensure cohesive creative output.

The role reports to the Director of Brand and Creative, with emphasis on insightful, human storytelling and cross-functional leadership in a fast-paced environment.