Associate Creative Director

Abbott Laboratories; Alameda (CA); On-site; USD 131,000 - 261,000; Full time

Benefits offered by this job

Career development

Health coverage

Retirement plan

Tuition reimbursement

Freedom 2 Save program

FreeU education benefit

Recognition as great place to work

Job summary

Abbott Laboratories in Alameda, CA is seeking a senior creative lead to shape brand voice and strategy across campaigns and customer touchpoints. You will mentor writers, direct copy across channels, and collaborate with design to ensure cohesive creative output.

The role reports to the Director of Brand and Creative, with emphasis on insightful, human storytelling and cross-functional leadership in a fast-paced environment.

Qualifications

• 8+ years of experience in creative roles with copywriting and concepting.
• Leadership in creative strategy and execution for consumer brands.

Responsibilities

• Own creative strategy for brand and campaign initiatives grounded in a clear point of view.
• Lead creative concepting sessions and guide briefs with strong storytelling.
• Translate business goals into compelling creative platforms and narratives.
• Maintain consistency and quality across channels including ads, packaging, and campaigns.
• Develop and evolve the brand voice to stay distinctive and human.
• Write, direct, and elevate copy across touchpoints including CRM and digital.
• Mentor junior creatives and guide external partners to brief and on-brand work.
• Collaborate with senior visual designer to harmonize copy and design.
• Present work to senior stakeholders with strategic clarity.

Skills

Creative strategy

Copywriting

Creative concepting

Art directing

Brand voice development

Collaboration with designers

Education

Bachelor’s Degree

Job description

Abbott Laboratories is building a culture where creative craft and clear thinking go hand in hand. In this on‑site role in Alameda, CA, you will help shape the creative voice that brings the Lingo audience closer to the brand across campaigns, content, and every customer touchpoint. Reporting to the Director of Brand and Creative, you will lead with a writer’s foundation, guiding strategy, copy/content direction, and cross‑functional collaboration.

Salary: USD 130,700 - 261,300 per year. Experience: 8+ years. Education: Bachelor’s Degree.

What you’ll do

• Own creative strategy for brand and campaign initiatives, grounded in a clear point of view and a strong understanding of the Lingo audience
• Lead creative concepting sessions, applying a writer’s instinct for insight, tension, and story to each brief
• Turn business objectives and marketing briefs into compelling creative platforms, not just executions
• Ensure creative consistency and quality across channels, including performance ads and social, packaging, and brand campaigns
• Develop and evolve the brand voice so it stays distinct, durable, and deeply human
• Write, direct, and elevate copy across all touchpoints including brand, digital, editorial, and CRM
• Set the standard for great writing at Lingo, providing hands-on guidance and feedback to freelancers, agencies, and internal contributors
• Maintain and evolve messaging frameworks, tone of voice guidelines, and narrative architecture for the wider team
• Partner with the senior visual designer to keep copy and design in genuine creative harmony
• Collaborate with brand, product, and growth marketing teams to deliver a cohesive creative voice across customer touchpoints
• Present creative work to senior stakeholders with clarity and strategic confidence
• Brief and manage external creative partners such as agencies, freelance writers, and content studios to ensure work lands to brief and standard
• Support a culture where craft is celebrated and creative thinking is everyone’s job
• Mentor junior creatives and contribute to a high‑performing, collaborative creative team
• Stay close to culture and health and wellness trends to keep creative output relevant and resonant

What you’ll bring

• Bachelor’s Degree
• 8-12 years of experience in creative roles, with a clear trajectory through copywriting and creative concepting
• Demonstrated track record leading creative strategy and execution for consumer brands (health, wellness, lifestyle, or technology experience is a plus)
• A portfolio showing exceptional writing, smart strategic thinking, and the ability to work across brand, digital, and campaign
• Experience art‑directing and collaborating with designers (you don’t need to design, but you do need to direct)
• Agency, in‑house, or hybrid background welcome; experience in fast‑moving founder‑led or scale‑up environments is a plus

Benefits

• Career development with an international company where you can grow the career you dream of
• Potential eligibility for free medical coverage in the next calendar year through the Health Investment Plan (HIP) PPO
• Retirement savings plan with a high employer contribution
• Tuition reimbursement, the Freedom 2 Save student debt program, and the FreeU education benefit
• Recognition as a great place to work across dozens of countries, including being named one of the most admired companies by Fortune
• A company recognized as one of the best big companies to work for, including best place to work for diversity, working mothers, female executives, and scientists
• Competitive salary and benefits, flexible working, and the chance to do some of the most meaningful work of your career