Brand Manager, Patient Launch & Support Programs

Abbott Laboratories; Alameda (CA); On-site; USD 131,000 - 261,000; Full time

Benefits offered by this job

Free medical coverage in HIP PPO

Excellent retirement savings plan

Tuition reimbursement

Job summary

Abbott in Alameda, CA seeks a Senior Brand Manager to lead patient support programs and drive US product launches. You will shape strategy, coordinate across CRM, HCPs, and sales, and own the lifecycle of digital initiatives. You’ll partner with field teams to optimize adoption and outcomes while managing budgets and agencies.

The role emphasizes cross-functional impact, stakeholder alignment, and scalable patient experiences within Diabetes Care, leveraging Abbott’s healthcare leadership.

Qualifications

• Bachelor’s degree required; MBA preferred or 4–6 years in multichannel CRM.
• Experience leading patient support programs and product launches.
• Strong strategic thinking and cross-functional execution.

Responsibilities

• Own go-to-market strategy for patient support programs and field engagement.
• Drive performance tracking, enrollment, engagement, and retention.
• Lead commercialization of product launches and digital updates in US CRM.

Skills

Multichannel CRM

Stakeholder management

Field team collaboration

HCP engagement

Product launches

Digital health familiarity

Education

Bachelor’s degree

MBA

Job description

Abbott in Alameda, CA seeks a Senior Brand Manager to lead patient support programs and drive US product launches. You will shape strategy, coordinate across CRM, HCPs, and sales, and own the lifecycle of digital initiatives. You’ll partner with field teams to optimize adoption and outcomes while managing budgets and agencies.

The role emphasizes cross-functional impact, stakeholder alignment, and scalable patient experiences within Diabetes Care, leveraging Abbott’s healthcare leadership.