Creative Strategy Director, Performance Ads (Remote)

darkroom; New York (NY); Remote; USD 100,000 - 120,000; Full time

Benefits offered by this job

Unlimited PTO + US holidays

Remote-First Culture

Health & Wellness

401(k) with company match

Parental Leave

Growth opportunities

Job summary

Darkroom is seeking a visionary Creative Strategist to lead paid media ad concepts across Meta, TikTok, and more. You will craft high-tempo strategy, oversee Designers and Editors, and drive data-informed testing to boost performance.

You will own US ad copy, guide creative direction, and deliver 50-100 new ads monthly, balancing world-building with performance metrics in a remote EST role.

Qualifications

• 3+ years of creative strategy work on performance ad programs, with short form video and statics.
• A digital portfolio showcasing performance ad work that includes short-form video, motion, and statics.
• You can storyboard, cut, and ship ads using Figma, Photoshop, or Illustrator.
• You speak in hooks, angles, and metrics like CTR and CPA.
• You already use tools like ChatGPT, Midjourney, Runway to increase speed and volume.
• You’re an excellent communicator with clients and can present crisp feedback.

Responsibilities

• Lead high-tempo creative strategy and direction for full-funnel ad programs (Meta, TikTok, YouTube, Amazon, Display).
• Design the testing roadmap and hypotheses to test and measure wins.
• Own US-based ad copy, adapting tone by funnel stage.
• Deliver expert advice, concepts, and briefs to sell products via short-form video.
• Translate performance data into compelling ad concepts using metrics like CTR and hold rate.
• Brief Designers and Editors on assets and storyboards; sometimes work in Figma to adjust hierarchy.
• Present creative work to stakeholders with clear strategic rationale.
• Monitor performance data to inform iterations and improve results.

Skills

Creative strategy

Short-form video

Static ads

Copywriting

Communication

Tools

Figma

Photoshop

Illustrator

ChatGPT

Midjourney

Runway

Job description

Darkroom is seeking a visionary Creative Strategist to lead paid media ad concepts across Meta, TikTok, and more. You will craft high-tempo strategy, oversee Designers and Editors, and drive data-informed testing to boost performance.

You will own US ad copy, guide creative direction, and deliver 50-100 new ads monthly, balancing world-building with performance metrics in a remote EST role.