Performance Creative Strategist

Auri Nutrition; United States; On-site; USD 110,000 - 130,000; Full time

Job summary

A leading nutrition company is seeking a Mid-Senior level Creative Strategist to enhance their ad content across platforms like TikTok, Meta, and YouTube. The ideal candidate will possess over 5 years of experience in crafting compelling and high-converting advertisements, along with a deep understanding of direct response techniques. Responsibilities include leading a creative team, utilizing AI tools for efficient content production, and analyzing performance data to optimize campaign effectiveness. This is a full-time role with a significant focus on wellness and health products.

Qualifications

• 5+ years of experience in creating or leading high-converting ad content.
• Strong understanding of direct response psychology.
• Portfolio of ads demonstrating measurable performance.

Responsibilities

• Own the creative strategy for paid social platforms.
• Leverage AI tools to enhance content development.
• Lead teams and manage creative outputs for ads.

Skills

Creative strategy

Direct response psychology

AI tools proficiency

Content management

Data analysis

Tools

ChatGPT

Claude

Job description

This range is provided by Auri Nutrition. Your actual pay will be based on your skills and experience — talk with your recruiter to learn more.

Base pay range

$110,000.00/yr - $130,000.00/yr

Who We Are

Auri Nutrition is at the forefront of the natural health supplements industry, renowned for our unique, mushroom-based products. Our mission revolves around offering innovative and delicious health solutions. We are deeply committed to sustainability and eco-friendly practices, dedicated to enhancing wellness with our exceptional mushroom gummy supplements.

What You’ll Do

You know what makes people stop scrolling—and what makes them buy.

We’re looking for a performance-minded creative strategist who can lead ad content that actually converts. You’ve got a sharp eye for what works on TikTok, Meta, and YouTube, and you understand the psychology behind every swipe, click, and CTA.

This isn’t a copywriter role (though you know what good copy looks like). You’ll be leading creative direction, leveraging AI tools to scale faster, and partnering with creators and editors to build UGC-style ads that feel native—but sell hard.

If you’re part strategist, part psychologist, part AI operator—and you’ve got the results to back it up—you might be exactly who we’re looking for.

• Own the creative strategy for paid social—Meta, TikTok, YouTube, and beyond.
• Use AI tools to accelerate ideation, punch up copy, and build scalable testing frameworks. You don’t write every word, but you know how to get the right words fast.
• Lead a lean team of editors and creators to develop content that looks native but performs like direct response.
• Shape creator output—briefs, scripts, and raw UGC—into polished, high-performing ad assets.
• Mine insights from customers—reviews, comments, feedback—to uncover emotional hooks and messaging angles.
• Dig into performance data (hook rate, CTR, hold time, etc.) to spot patterns, validate ideas, and change what’s not working.
• Collaborate with media buying to align creative with real-time campaign goals and scaling opportunities.
• Manage freelancers and creative partners to ensure everything shipped meets the bar—and moves the needle.

What we’re looking for

• 5+ years of experience creating or leading high-converting ad content (ideally DTC, CPG, wellness, or similar).
• A strong grasp of direct response psychology—urgency, social proof, specificity, emotional resonance.
• Working knowledge of AI tools like ChatGPT and Claude. Not just to brainstorm, but to execute faster and test more.
• A portfolio of ads or campaigns that drove real performance, not just impressions.
• Experience working with creators and UGC to turn raw footage into top-performers.
• A test-and-iterate mindset—you don’t get too precious, and you know how to scale winners.
• Bonus: A genuine (or emerging) interest in health, wellness, and functional products.

Seniority level

Mid-Senior level

Employment type

Full-time

Job function

Art/Creative, Marketing, and Writing/Editing

Industries

Wellness and Fitness Services