Creative Strategist (Lead Generation)

Eli Z Group; United States; Remote; Confidential; Full time

Job summary

An innovative firm is seeking a talented marketing professional to enhance their direct-response campaigns. In this role, you will leverage your understanding of U.S. consumer behavior to create compelling ads that resonate with target audiences. Collaborating with graphic designers and video editors, you will develop clear briefs and apply consumer psychology to optimize performance across Meta and Google Ads. This position offers full remote-work flexibility and the chance to work in a dynamic environment that values creativity and collaboration. If you're passionate about storytelling and driving measurable results, this opportunity is perfect for you.

Benefits

Remote Work Flexibility

Growth Opportunities

Collaborative Environment

Performance-Driven Team

Qualifications

• 3+ years of experience in direct-response marketing, especially in lead generation.
• Strong understanding of U.S. consumer behavior and communication.

Responsibilities

• Conduct audience research to understand customer interests and behaviors.
• Analyze campaign data on Meta and Google Ads to recommend improvements.

Skills

Direct-Response Marketing

Consumer Psychology

Data Analysis

Audience Research

Creative Briefing

Collaboration

Tools

Figma

Job description

We provide high-quality B2B and B2C lead-generation services. Our mission is to help businesses grow by connecting them with interested customers.

If you know the U.S. market, understand consumer behavior, and enjoy creating direct-response creatives, Spice Leads is the place for you.

You will focus on audience research, creating clear briefs for creatives, applying consumer psychology and analyzing campaign data. Your main channels will be Meta and Google Ads. You will collaborate closely with graphic designers and video editors to produce effective ads in verticals such as home improvement, insurance, and credit cards.

Tasks

• Research Audiences – Understand our customers, their interests, and behaviors.
• Use Consumer Psychology – Apply psychological triggers to create persuasive ads.
• Create Clear Briefs – Prepare easy-to-follow briefs for graphic designers and video editors.
• Analyze Data – Monitor performance on Meta and Google Ads and recommend improvements.
• Collaborate with Creatives – Work closely with the creative team to test and optimize ads.

Requirements

• 3+ years of experience in direct-response marketing (lead generation preferred).
• Understanding of U.S. consumers – Know how to clearly communicate with U.S. customers.
• Experience with Figma.
• Strong creative mindset with a passion for storytelling and ad optimization.
• Proven expertise in creating and iterating ad creatives for Meta and Google.
• Portfolio showcasing ad creatives or briefs that drove measurable results.
• Experience collaborating with video editors, graphic designers, studios and creators.

Benefits

• Competitive salary with full remote-work flexibility.
• Growth opportunities within a team that values expertise and innovation.
• Opportunity to work with performance-driven marketers.
• A collaborative and innovative environment where your ideas matter.
• Be part of a small, skilled team – No bureaucracy, just smart, focused work.

In case you are ready to take ownership of a dynamic DTC environment and drive its growth, we’d love to hear from you!