Creative Strategist

The Max Letters; Utah; Remote; USD 60,000 - 80,000; Part time

Job summary

Join a passionate team as a Creative Strategist, where you will own the storytelling and creative direction for a unique story-by-mail experience. This role offers the chance to shape the brand's narrative and engage parents through emotionally resonant content. You will manage a creative calendar, produce captivating videos, and develop original ad concepts that connect deeply with families. If you have a background in writing, film, or design and a passion for meaningful storytelling, this position is perfect for you. Embrace the opportunity to make a significant impact in a brand that treasures imagination and connection.

Qualifications

• Exceptional portfolio showcasing short-form storytelling.
• Experience with emotionally driven DTC brands.

Responsibilities

• Deliver high-quality short-form video posts weekly.
• Develop Meta ad creative batches monthly.
• Organize and maintain a structured content library.

Skills

Storytelling

Copywriting

Video Editing

Creative Strategy

Social Media Management

Education

Background in Writing or Film

Experience in Marketing

Tools

Canva

CapCut

Adobe Suite

Job description

2 days ago Be among the first 25 applicants

Creative Strategist (Social + Paid Media Focus)

Own the storytelling, shape the creative, and lead the next chapter of growth.

Location:

Remote (International applicants fluent in English)

Type:

Part-time / Contract

Start Date:

ASAP

ABOUT US

The Max Letters is a story-by-mail experience for children, designed to inspire imagination, connection, and a love for reading. Delivered through beautifully crafted, illustrated letters, our stories arrive in children’s mailboxes across the U.S. and beyond — slow, surprising, and full of wonder.

We’re a small, passionate team building a brand that families treasure. Most of our growth has come through Facebook ads — but we’ve hit a bottleneck. We haven’t had the time to create fresh, strategic organic or paid creative content. We know that the right partner here can change everything.

THE ROLE

We’re looking for a Creative Strategist to own our full content and ad creative pipeline — someone who combines sharp marketing instincts with a deep love of storytelling and design.

You will manage the creative calendar, write and produce short-form videos, organize our asset library, and develop original paid ad concepts that speak directly to the hearts of parents.

This is not a churn-and-burn content job. It’s a chance to become the creative steward of a magical, story-driven brand . You should have experience in direct-to-consumer marketing — and be ready to own this role fully, not just follow direction.

You’ll work with our existing footage and visuals, identify what’s missing, and help us continually produce creative that feels fresh, beautiful, and emotionally resonant. Whether or not you do the editing yourself, you’ll need strong instincts around pacing, storytelling, and visuals.

If the vibe of this creative strategy resonates with you, you're likely a strong fit: @ffern.co on Instagram

THIS ISN’T THE ROLE FOR YOU IF…

You specialize in flashy, text-heavy, hyper-masculine “Hormozi-style” short-form content. We’re not looking for quantity or viral hacks.

Our ideal hire is likely someone with a creative or design background — maybe even in writing or film — who understands how to build a brand slowly and meaningfully , with intention and emotional depth.

RESPONSIBILITIES

Content Creation & Strategy

• Deliver high-quality short-form video posts weekly (IG, FB, TikTok)
• Develop Meta (Facebook/Instagram) ad creative batches monthly
• 1 unique concept per batch
• 2–3 variations per concept (visuals, hooks, format)
• Write emotionally powerful hooks, headlines, and captions
• Build stories that spark connection and curiosity
• Apply marketing fundamentals — messaging hierarchy, flow, CTA, etc.
• Produce content yourself (Canva, CapCut, Adobe) or manage an editor

Asset Library & Creative Ops

• Review and organize all existing brand visuals
• Build and maintain a structured, tagged content library
• Identify visual opportunities and gaps

Creative Leadership

• Keep a consistent, on-brand content calendar
• Propose themes, hooks, and creative test ideas
• Contribute as a high-level thinker — we want your instincts

REQUIREMENTS

• Portfolio that shows exceptional short-form storytelling
• Experience creating for parent-focused, emotionally driven DTC brands
• Strong copywriting skills and understanding of hooks
• Working knowledge of paid ad creative strategy (Meta/IG)
• Solid grasp of design and video editing tools (or ability to brief well)
• Self-managed, dependable, and collaborative
• Bonus: background in writing, film, or visual arts

DELIVERABLES & CREATIVE OUTPUT

We believe in quality over quantity. You’ll maintain a steady rhythm of output , with flexibility built in as creative strategy evolves.

Typical Monthly Output Includes:

• Organic Social Posts
• Short-form video posts per week (TikTok, FB, IG, YouTube Shorts)
• Formats may include: storytelling videos, voiceover carousels, message-driven reels, or other creative formats
• Each post should deliver emotional resonance, on-brand tone, and visual polish
• Ad Creative Batches (Meta/Facebook)
• Each batch includes 1 concept with 2–3 variations (copy, hook, or visuals)
• May include video, carousel, or static formats based on testing priorities

Ongoing

• Keep our visual asset library organized and usable
• Continuously repurpose, evolve, and propose new content ideas based on what’s performing

BUDGET & COMPENSATION

Compensation will depend on your level of experience

• $1,800–$2,400/month (USD)

TO APPLY

Submit your information here: https://forms.gle/dSRZNMpo7b4iPKZRA

We’re excited to meet someone who can help us tell our story in ways that reach hearts and drive results. Is that you?

Seniority level

• Seniority level

  Entry level

Employment type

• Employment type

  Part-time

Job function

• Job function

  Marketing and Sales

• Industries

  Online and Mail Order Retail

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