creative strategist for language learning

Praktika.ai; United States; À distance; USD 120 000 - 180 000; Plein temps

Avantages offerts par ce poste

Top-tier salary

Equity through stock options

26 Days' holiday plus bank holidays (≥

Résumé du poste

Praktika.ai ищет ведущего креативного стратега для разработки и управления кампаниями в web и мобильных приложениях на платформах Meta, TikTok, Google и др. Вы анализируете данные, создаете концепты и руководите производством креатива, от UGC до AI-видео.

Требуется минимум 2 года опыта в paid acquisition и умение держать высокий уровень качества, работать с UA-командой и понимать особенности iOS/Android атрибуции. Конкурентная оплата и акции в компании ожидают вас.

Qualifications

• 2+ лет опыта в креативной стратегии в paid acquisition, желательно с управлением командой.
• Умение формировать идеи и поддерживать высокий уровень качества работы.
• Опыт владения end-to-end production, руководством дизайнерами и UGC-контентом.

Responsabilités

• Разрабатывать идеи для кампаний в веб и мобильных приложениях на платформах Meta, TikTok, Google, Apple Search Ads и др.
• Преобразовывать данные эффективности и исследования аудитории в новые концепты.
• Проводить тесты хуков, форматов и формулировать гипотезы, затем внедрять выводы в briefs.
• Руководить креативным производством: UGC, AI-видео и статические креатива.
• Составлять брифы для дизайнеров и UGC- Creators, указывая угол обзора, аудиторию, references, модели и инструменты.
• Определять подходящую AI-модель для каждого кадра и следить за качеством и стильностью бренда.
• Документировать процессы и передавать их команде.

Connaissances

Creative strategy

Paid acquisition

Creative leadership

End-to-end production

Performance analytics

Ad network knowledge

Outils

Meta Ads Manager

TikTok Ads Manager

Runway

ElevenLabs

Claude

Cursor

Codex

Description du poste

Описание

Praktika.ai provides automated language tutoring experiences powered by generative AI avatars, bridging the gap between learning apps and human tutors. *Instagram и Facebook принадлежат компании Meta Platforms Inc., деятельность которой признана экстремистской и запрещена на территории РФ

Задачи

• Own creative ideas for paid campaigns across web, web-to-app, and iOS and Android apps on Meta, TikTok, Google, Apple Search Ads, AppLovin, and Snapchat
• Turn performance data, competitor ads, and audience research into new concepts
• Test hooks, angles, and formats with clear hypotheses, and feed results back into briefs
• Own creative production across UGC, AI video, and static ads
• Write briefs for designers and UGC creators, specifying the angle, audience, references, models, tools, and specs
• Specify the right AI model for each shot
• Maintain quality and brand consistency across published creative
• Take each creative from brief through production to a live test
• Work with UA and media buyers on test structure and decisions about what to scale or stop
• Analyze full-funnel results, including hook rate, hold rate, CTR, CPM, CVR, CPA, and ROAS, and identify misleading metrics
• Build automated processes, prompt libraries, templates, and batch pipelines to increase output and reduce repetitive work
• Track new models and incorporate useful ones into the workflow
• Document processes so the team can run them

Требования

• At least 2 years of creative strategy experience in paid acquisition, ideally as a creative manager, creative lead, or creative strategist working alongside a performance or UA team
• Strong creative judgment and the ability to develop ideas and maintain a high quality bar
• End-to-end creative production ownership, including directing designers, editors, and UGC creators
• Experience owning creative against a CPA or ROAS target and explaining specific results
• Solid UA knowledge, including account structure, testing frameworks, the learning phase, creative fatigue, spend allocation, and interpreting upper-funnel metrics
• Understanding of differences between web, web-to-app, and app installs; iOS and Android; and Meta, TikTok, Google, Apple Search Ads, AppLovin, and Snapchat, including how ATT and iOS attribution affect measurement
• Comfortable using Meta Ads Manager and TikTok Ads Manager
• Familiarity with current AI video, image, and voice models: Veo, Kling, Seedance, Sora, Runway, Wan, Hailuo, Nano Banana, Midjourney, Flux, and ElevenLabs
• Able to explain model choices for lip-sync, character consistency, product close-ups, motion, and cost per second
• Hands-on experience with agentic AI tools such as Claude, Codex, Cursor, or Antigravity to build automations and small scripts
• A portfolio of ad work briefed or directed at volume, with results attached
• Будет плюсом: scripting or automation experience (APIs, batch pipelines, no-code tools), experience at a subscription app or in edtech, a film or production background

Условия

• Top-tier salary
• Equity through stock options
• 26 Days' holiday plus bank holidays (34 days a year)
• Yearly offsites; recent ones were in Istanbul and Morocco
• Health and wellness benefits through SafetyWing
• A full AI toolkit, including Claude, Cursor, and Codex
• An annual learning budget of up to $1,000