Creative producer for a drawing app

ArtWorkout Limited; United States; A distancia; USD 90.000 - 150.000; Jornada completa

Ventajas ofrecidas por este puesto de trabajo

Удаленная работа

Гибкий график

Влияние на стратегию

Свобода внедрять AI-инструменты

Descripción de la vacante

ArtWorkout Limited ищет креативного продюсера для руководства стратегией креатива в перформанс-маркетинге и формирования функции креативного производства. Ваша задача — строить процессы, координировать команду и работать с UA, аналитикой и продуктом, тестировать гипотезы и превращать данные в конкретные концепции.

Наряду с этим вы будете внедрять AI-инструменты, развивать дорожную карту идей и улучшать скорость и качество производства, оставаясь Hands-on и ориентированными на результат.

Formación

• 3+ года опыта в роли Creative Producer или аналогичной в перформанс-маркетинге.
• Опыт владения стратегией креатива для перформанс-маркетинга.
• Опыт построения/расширения процессов креативного производства.
• Опыт управления видеопродакшн-командой и креативными специалистами.
• Практический опыт создания и монтажa креативов, прототипирования.
• Понимание метрик CPI, CTR, IPM, CPM, Retention и влияния на креатив.
• Способность превращать инсайты в концепции и брифы.
• Умение работать с Google Sheets/Excel, владение английским не ниже B2.
• Плюсом: опыт использования AI, автоматизации или no-code инструментов.

Responsabilidades

• Определение стратегии креатива для перформанс-маркетинга и ключевых концепций.
• Развитие функции креативного производства: процессы, роли, взаимодействие.
• Управление командой видеомейкеров и специалистов, расстановка приоритетов и качество.
• Быть hands-on: создание, прототипирование, монтаж или улучшение креативов.
• Построение road-map гипотез и бэклога идей.
• Определение приоритетов тестирования и оценка результатов креатива.
• Анализ эффективности по CPI, CTR, IPM, CPM, Retention и др.
• Перенос инсайтов UA и аналитики в новые концепты и брифы.
• Отчитываться перед CMO о результатах и дальнейших шагах.
• Сотрудничество с PM, Lead Motion Designer и аналитикой для реализации стратегии.
• Оптимизация процессов производства креатива для скорости и качества.
• Поиск возможностей автоматизации через AI/no-code/скрипты.
• Интеграция AI на этапах идей, производства и локализации.
• Внедрение новых инструментов и подходов, расширяющих креативную систему.
• Следить за трендами в мобильной рекламе и адаптировать идеи под UA.

Conocimientos

Creative strategy

Team leadership

Hands-on production

Performance marketing metrics

AI tooling for creative

Google Sheets / Excel

Strategic thinking

Ownership & decision making

Descripción del empleo

Описание:

ArtWorkout is a mobile app that teaches users how to draw in a fun, gamified way. With over 1 million monthly active users, thousands of drawing lessons, and a global audience, we are continuing to scale our product and User Acquisition efforts. We are looking for a Creative Producer who will not only own the creative strategy for performance marketing, but also help build and structure our creative production function.

Задачи:

• Own the performance marketing creative strategy and define key creative concepts, formats, and directions across static, video, playable, and AI-generated creatives.
• Build and develop the creative production function, including workflows, processes, responsibilities, and collaboration between creative, UA, analytics, and product teams.
• Manage and coordinate a team of video makers and other creative specialists, setting priorities, providing direction, reviewing output, and ensuring consistent quality and delivery speed.
• Stay hands-on with creative production and be able to independently create, prototype, edit, or improve creatives when needed.
• Build and maintain a roadmap and backlog of creative hypotheses, prioritizing ideas based on potential impact and UA goals.
• Define testing priorities, evaluate creative performance, and decide which concepts should be scaled, iterated, or discontinued.
• Analyze creative performance using metrics such as CPI, CTR, IPM, CTI, CPM, Retention, and other relevant UA indicators.
• Translate UA and analytics insights into new creative concepts, hypotheses, and clear production briefs.
• Take responsibility for creative performance and communicate results, learnings, and next steps directly to the CMO.
• Work closely with the PM, Lead Motion Designer, UA team, and analytics to ensure the creative strategy is effectively executed.
• Design and continuously improve creative production processes to increase quality, speed, scalability, and output.
• Identify opportunities to automate repetitive parts of the creative workflow using AI tools, no-code solutions, scripts, or other technologies.
• Define how AI can be integrated across ideation, production, localization, iteration, and creative analysis.
• Introduce new AI-driven workflows and tools and help the creative team adopt them effectively.
• Continuously explore new technologies and approaches that can make creative production faster, smarter, and more scalable.
• Stay on top of performance marketing trends, creative formats, competitors, and best practices in mobile apps and mobile gaming, adapting relevant ideas to our UA strategy.

Требования:

• 3+ years of experience as a Creative Producer, Creative Lead, Creative Strategist, or similar role in performance marketing.
• Proven experience owning or significantly contributing to a performance creative strategy.
• Experience building, improving, or scaling creative production processes and workflows.
• Experience managing video makers, motion designers, editors, or other creative specialists.
• A hands-on creative background: you understand how creatives are actually produced and can independently prototype, edit, or create content when necessary.
• Strong understanding of key creative and UA metrics, including CPI, CTR, IPM, CTI, CPM, Retention, and their relationship to creative performance.
• Experience generating, testing, analyzing, and scaling creative hypotheses.
• Ability to turn performance data and user insights into clear creative concepts and actionable briefs.
• Solid understanding of design, video editing, storytelling, hooks, pacing, and creative production principles.
• Experience collaborating closely with User Acquisition and analytics teams.
• Confident working knowledge of Google Sheets / Excel.
• Strong hands-on experience with AI tools for creative ideation and production.
• Ability to build processes, organize a creative team, and establish an effective production system rather than simply operate within an existing one.
• Strategic and creative thinking combined with a strong focus on measurable results.
• High level of ownership and the ability to independently make decisions and drive initiatives.
• English at B2 level or higher.
• Будет плюсом: Experience using AI, automation, or no-code tools to optimize creative workflows is a strong advantage

Условия:

• Competitive salary aligned with the market and your experience.
• Remote work from anywhere in the world.
• Flexible working hours and a results-oriented management approach.
• Significant influence over creative strategy, team structure, and User Acquisition performance.
• The opportunity to build and shape the creative production function and establish processes that work best for the team.
• Freedom to introduce new AI tools, automation, production approaches, and creative formats.
• The opportunity to build a scalable creative system rather than simply maintain an existing process.
• Professional growth and the freedom to experiment, test bold ideas, and see their impact in real performance data.
• A strong team where initiative, ownership, creativity, and passion for great products are valued.