DTC Creative Strategist

Facelove; United States; Remote; GBP 55,000 - 96,000; Full time

Benefits offered by this job

On-time payments

Job summary

Faccelove is seeking a Creative Strategist to own the creative strategy for paid ads, from ideation to iteration and scaling. This remote independent contractor role collaborates with media buyers, editors, and founders to push performance while aligning with the brand vision.

The role emphasizes turning insights and objections into high-converting concepts for Meta, TikTok, and other channels, with a focus on mature female audiences and fast-paced testing cycles.

Qualifications

• Direct response copywriting skills for digital ads.
• Strong ability to analyze performance data and iterate.
• Clear briefing and communication with creators and editors.
• Proactive ownership of the creative pipeline and outcomes.

Responsibilities

• Develop high-converting direct response ad concepts for Meta, TikTok, and other paid channels.
• Create angles, hooks, and messaging frameworks for a mature female audience.
• Write clear, actionable briefs for UGC creators and editors.
• Guide creators on tone, structure, objections, and delivery.
• Collaborate with media buyers to align creative and performance.
• Turn customer feedback and reviews into ad concepts.

Skills

Direct response copywriting

Performance analysis

Briefing & communication

Ownership mindset

Job description

Faccelove is a fast-growing e-commerce beauty brand serving thousands of customers worldwide every day. Our mission is to help people preserve and enhance their natural beauty through innovative products and meaningful brand experiences.

About the Role

We’re looking for a Creative Strategist who lives and breathes direct response advertising and understands how to turn insights, emotions, and objections into ads that scale. NOTE: This is a remote role under an independent contractor agreement.

You will own the creative strategy behind our paid ads, from ideation and angles to briefing, testing, iteration, and scaling. You’ll work closely with media buyers, creators, editors, and founders to continuously push performance while staying aligned with the brand vision.

This role is for someone who understands that creative is the biggest lever in paid growth.

Responsibilities

• Develop high-converting direct response ad concepts for Meta, TikTok, and other paid channels
• Create strong angles, hooks, and messaging frameworks for a mature female audience
• Continuously generate new concepts while iterating on proven winners
• Testing, Scaling & Iteration
• Identify winning creatives and patterns
• Create structured iterations to scale winners
• Kill underperformers fast and double down on what works
• Write clear, actionable briefs for UGC creators and editors
• Guide creators on tone, structure, objections, and delivery
• Work closely with media buyers to align creative & performance
• Collaborate with brand and marketing teams to ensure consistency
• Deeply understand the mature women customer
• Identify key objections, desires, fears, and buying triggers
• Monitor competitors and market trends
• Turn customer feedback and reviews into ad concepts

What We’re Looking For

• Proven experience as a Creative Strategist for D2C brands
• Deep understanding of Meta & TikTok ad creatives
• Experience scaling ads (not just launching them)
• Strong copy instincts (hooks, headlines, CTAs)
• Data-driven mindset with creative intuition
• Ability to move fast, test fast, and learn fast

Must-Have Skills

• Direct response copywriting
• Performance analysis & iteration
• Clear briefing & communication
• Strong ownership mentality

Nice to Have

• Experience in beauty, skincare, or supplements
• Experience marketing to women 40+
• Familiarity with UGC-driven ad systems
• Experience working in fast-scaling D2C brands

What Success Looks Like

• Consistent flow of new winning creatives
• Clear creative direction for the entire ad pipeline
• Ads that both convert and build brand trust
• Scalable systems for testing and iteration
• Strong collaboration across the marketing team

What’s in it for you?

• On-time and reliable payments
• Opportunity to work with a fast-growing global e-commerce brand