Growth Marketing Lead - Creative-Driven Campaigns

Content Creators; New York, Northern (NY, KY); Hybrid; USD 130,000 - 175,000; Full time

Job summary

Content Creators is seeking a seasoned paid media leader to guide growth strategies and manage large media budgets for client brands. You will oversee multi-platform campaigns, synthesize performance insights, and present strategic recommendations to clients and internal teams.

Ideal candidates have strong analytics, excellent communication skills, and a track record of driving results across Meta, TikTok, and Google with creative-led approaches.

Qualifications

• 5+ years of paid media experience in an agency or consumer app environment.
• Deep expertise managing Meta ads; hands-on TikTok and Google campaigns.
• Track record of managing seven-figure annual budgets.
• Strong presentation and client communication; experience leading stakeholder meetings and QBRs.
• Experience combining creative performance insights with media buying strategy.

Responsibilities

• Oversee annual media budgets ranging from $5 million to $50 million across Meta, TikTok, and Google, focusing on efficient spend and growth.
• Lead client relationships through regular meetings, strategy sessions, presentations, and quarterly business reviews.
• Develop growth strategies that integrate creative performance with paid media planning and execution.
• Translate campaign and creative performance data into actionable insights for clients, creative teams, and media buyers.
• Improve media efficiency through funnel strategy, signal quality, offer testing, and measurement work.
• Collaborate with creative partners and media buyers to turn performance insights into effective content and scaled campaigns.

Skills

Paid media management

Meta advertising

TikTok campaigns

Google campaigns

Client relations

Analytics & reporting

Tools

SKAN

AEM

Job description

Content Creators is seeking a seasoned paid media leader to guide growth strategies and manage large media budgets for client brands. You will oversee multi-platform campaigns, synthesize performance insights, and present strategic recommendations to clients and internal teams.

Ideal candidates have strong analytics, excellent communication skills, and a track record of driving results across Meta, TikTok, and Google with creative-led approaches.