Creative Strategist

High Scale; California; On-site; USD 85,000 - 120,000; Full time

Job summary

High Scale is seeking a Creative Strategist to bridge data, consumer psychology, and creative execution for top DTC and lifestyle brands in the US market.

You’ll translate insights into compelling campaigns, collaborate with cross-functional teams, and own testing frameworks to improve performance across Meta, TikTok, YouTube, and other paid platforms.

Qualifications

• 3+ years of experience in Creative Strategy or a related role.
• Portfolio showcasing campaigns with measurable results is required.
• Experience developing high-performing campaigns for DTC, eCommerce, or consumer brands.

Responsibilities

• Develop performance-driven creative strategies for DTC, eCommerce, lifestyle, beauty, fashion, and wellness brands.
• Translate client objectives, consumer insights, and data into advertising concepts.
• Identify USPs, pain points, objections, and emotional triggers that influence purchasing decisions.
• Build creative testing roadmaps exploring hooks, messaging angles, formats, and storytelling approaches.
• Develop concepts for Meta, TikTok, YouTube, and other paid social platforms.
• Collaborate with copywriters to develop scripts and direct-response messaging.
• Provide creative direction for various ad formats and ensure alignment with brand positioning.
• Analyze campaign performance with metrics like CTR, CPC, CPA, ROAS, and retention.
• Lead structured testing frameworks and iterate on concepts based on results.

Skills

Creative strategy

Performance marketing

Direct response

Data-driven decisions

Tools

Meta Ad Library

TikTok Creative Center

YouTube Ads

Advertising analytics tools

Job description

About High Scale

We’re High Scale — a future-focused, data-obsessed agency revolutionizing video advertising on TV and social media. Think Amazon’s obsession with customer experience meets SpaceX’s fearless ambition—that’s the DNA behind everything we do.

Our 120-person team of creatives, strategists, and innovators produces thousands of high-impact campaigns weekly for the world’s leading lifestyle, fashion, beauty, and DTC brands. With 50,000 sq. ft. of DTLA studios and a global influencer network, we're redefining how brands connect with audiences through performance-driven creative.

We move fast, challenge conventional thinking, and believe great ideas come from people who are constantly curious, willing to experiment, and excited to push creative boundaries. We're looking for a Creative Strategist who understands the psychology behind high-performing advertising and knows how to turn consumer insights into creative concepts that drive measurable results.

Why This Role Matters

Great advertising isn't just about making content look good. It's about understanding what makes people stop, watch, engage, and ultimately take action.

As our Creative Strategist, you'll be the bridge between data, consumer psychology, and creative execution. You'll develop advertising concepts that combine compelling storytelling with performance marketing principles, helping some of the world’s most exciting consumer brands scale through high-converting video content.

You’ll work closely with Media Buyers, Copywriters, Producers, Editors, and Account Strategists to develop creative strategies informed by audience research, market trends, and real campaign performance.

This isn't a role where you'll simply brainstorm ideas. You'll own the strategic thinking behind creative campaigns, identify winning advertising angles, develop testable concepts, and continuously optimize creative performance based on data.

If you're fascinated by why people buy, obsessed with understanding what makes ads work, and energized by turning insights into creative breakthroughs, this is your opportunity to make a meaningful impact.

What You'll Do

Develop High-Performing Creative Strategies

• Develop performance-driven creative strategies for DTC, eCommerce, lifestyle, beauty, fashion, and wellness brands.
• Translate client objectives, consumer insights, and campaign data into compelling advertising concepts.
• Identify unique selling propositions, customer pain points, objections, and emotional triggers that influence purchasing decisions.
• Build creative testing roadmaps that explore different hooks, messaging angles, formats, and storytelling approaches.
• Develop concepts for Meta, TikTok, YouTube, and other paid social platforms.

Research Consumers, Competitors & Market Trends

• Conduct in-depth audience research to understand customer motivations, behaviors, and purchasing decisions.
• Analyze competitor advertising, product positioning, customer reviews, and market trends to identify creative opportunities.
• Use tools such as Meta Ad Library, TikTok Creative Center, and other research platforms to study successful advertising strategies.
• Identify emerging creative formats, cultural trends, and consumer insights that can inspire new campaign concepts.
• Turn research findings into clear, actionable creative recommendations.

Create Creative Briefs & Advertising Concepts

• Develop detailed creative briefs that guide Copywriters, Producers, Editors, and Content Creators.
• Outline advertising angles, hooks, messaging frameworks, visual references, and calls to action.
• Collaborate with Copywriters to develop compelling scripts and direct-response messaging.
• Provide creative direction for UGC, testimonial, product demonstration, lifestyle, and studio-produced advertisements.
• Ensure creative concepts align with each brand's positioning, audience, and performance objectives.

Analyze Creative Performance

• Partner with Media Buyers and Account Strategists to evaluate advertising performance.
• Analyze key metrics including CTR, CPC, CPA, CAC, ROAS, conversion rate, and video retention.
• Identify patterns in winning and underperforming creatives to understand what drives results.
• Develop new iterations of successful concepts to improve performance and combat creative fatigue.
• Translate campaign learnings into stronger creative strategies and future testing opportunities.

Lead Creative Testing & Innovation

• Build structured creative testing frameworks to evaluate different concepts, hooks, messaging angles, and visual approaches.
• Develop creative hypotheses based on performance data and consumer insights.
• Experiment with new storytelling formats, content styles, and advertising techniques.
• Continuously refine creative strategies based on testing results.
• Stay ahead of platform trends and evolving best practices in performance advertising.

Collaborate Across Teams & Clients

• Work closely with Account Strategists to understand client objectives, brand positioning, and growth opportunities.
• Partner with production and post-production teams to ensure creative concepts are executed effectively.
• Present creative strategies, concepts, and performance insights to internal stakeholders and clients.
• Provide clear, constructive feedback throughout the creative development process.
• Contribute fresh ideas and strategic recommendations that elevate the quality and effectiveness of our campaigns.

Who You Are

Experienced Creative Strategist

• 3+ years of experience in Creative Strategy, Performance Marketing, Direct Response Advertising, or a related role.
• Experience developing high-performing advertising campaigns for DTC, eCommerce, or consumer brands.
• Previous experience in a performance marketing agency, creative agency, or high-growth consumer brand is strongly preferred.
• A portfolio showcasing creative concepts, advertising campaigns, and measurable performance results is required.

Understands Consumer Psychology

You understand that the most effective advertisements connect with real human motivations.

You know how to identify customer pain points, emotional triggers, objections, and purchasing behaviors, and translate those insights into compelling advertising concepts.

You're fascinated by what makes people stop scrolling, trust a brand, and ultimately make a purchase.

Creative & Analytical Thinker

You combine strong creative instincts with a data-driven approach to decision-making.

You're comfortable analyzing campaign performance, identifying trends, and using insights to develop stronger creative concepts.

You understand the difference between content that looks impressive and content that actually converts.

Direct Response Marketing Expert

• Strong understanding of direct-response advertising principles and conversion-focused storytelling.
• Familiarity with creative frameworks such as Hook → Problem → Solution → Social Proof → CTA.
• Deep understanding of Meta, TikTok, YouTube, and short-form video advertising.
• Ability to develop compelling hooks, creative angles, and messaging strategies tailored to different audiences.
• Familiarity with creative analytics, advertising libraries, and performance marketing tools.

Strong Communicator & Collaborator

You can clearly explain the strategic thinking behind your creative ideas.

You're comfortable presenting concepts, discussing performance insights, and collaborating with cross-functional teams.

You know how to balance creative ambition with business objectives and production realities.

Thrives in a Fast-Paced Creative Environment

You enjoy environments where new ideas are constantly being tested and creative strategies evolve quickly.

You don't wait for inspiration to arrive. You actively research, experiment, and look for opportunities to develop something better.

When a campaign underperforms, you're curious about why and excited to figure out what to test next.

You bring energy, fresh perspectives, and a genuine enthusiasm for creating work that makes an impact.

Strong Understanding of the US Consumer Market

You have a strong understanding of American consumer behavior, cultural trends, humor, language, and purchasing motivations.

You're comfortable developing advertising concepts for US audiences across different demographics and consumer categories.

You understand how to adapt messaging and creative execution to resonate with American consumers.

Perks & Benefits

Work With Leading Consumer Brands

Develop creative strategies for exciting lifestyle, fashion, beauty, wellness, and DTC brands across the US market.

Turn Ideas Into Measurable Results

See your creative concepts come to life and understand their impact through real advertising performance data.

Collaborate With World-Class Creative Talent

Work alongside talented Creative Directors, Producers, Copywriters, Media Buyers, Editors, and Account Strategists to bring ambitious advertising concepts to life.

Creative Ownership & Innovation

Take an active role in shaping campaign strategies, testing new creative approaches, and introducing ideas that can become the next winning advertisement.

Career Growth

Expand your expertise in performance creative, consumer psychology, advertising strategy, and creative leadership, with opportunities to advance into Senior Creative Strategist, Creative Strategy Lead, or Creative Director roles.

A Culture Built Around Experimentation

Join an ambitious, collaborative team that values curiosity, ownership, continuous learning, and the willingness to challenge conventional thinking.

High Scale is an Equal Opportunity Employer. We celebrate diversity because exceptional creative ideas come from different perspectives, experiences, and backgrounds. If you're passionate about consumer psychology, performance advertising, and developing creative strategies that drive real business results, we'd love to hear from you.