Creative Strategist

CommerceLabs; United States; Remote; USD 90,000 - 150,000; Full time

Benefits offered by this job

Remote-first with flexible geography

Job summary

Nusava is seeking a Creative Strategist to own end-to-end ad concepts for health and wellness products. You will write scripts, direct visuals, and oversee production to ensure the concept is faithfully executed.

You’ll leverage Claude and internal AI tools to move fast while maintaining exceptional taste and performance. Ideal candidates bring proven direct-response creative strategy experience, with familiarity in health brands and experience testing multiple formats at scale.

Qualifications

• Direct-response creative strategy background, ideally with $75M–$100M health/wellness, supplement, skincare, or transformational-product brands.
• Media buying, CRO, or light web/landing-page experience is a plus.
• Experience structuring and testing multiple visual formats at scale is a plus.

Responsibilities

• Architect ads end to end — own concept, script, hook, scenes, and on-screen talent guidance.
• Write modular, re-skinnable scripts for multiple formats and variations.
• Produce video and static concepts at volume using AI workflows and image generation.
• Review outputs against original intent and iterate with editors.
• Run daily content research and build a reusable content bank with competitive insights.
• Develop ICPs and angles and test across organic and paid channels.

Skills

Direct-response strategy

Claude AI fluency

Video editing direction

Strategic thinking

Analytical mindset

Detail-oriented review

Job description

# Creative StrategistMarketingFull-timeRemote — United States/ Eastern Europe / LATAMPosted August 27, 2026Apply for This RoleDepartmentMarketingLocationRemote — United States/ Eastern Europe / LATAMTypeFull-time## About the Role## Why This Role MattersWe're building the DTC creative engine for Nusava, a health-and-wellness supplement brand running paid social (Meta-first). We need a Creative Strategist who architects winning direct-response video and static ads end to end — not a copywriter who hands off scripts. You'll own the concept, write the script, direct the visual, and stay involved through review so what comes back matches what you envisioned. This is a high-output, AI-native role: you'll use Claude and our internal systems to move fast, but what we're really hiring for is judgment — the analytical rigor to know what's working, married to the taste to create what converts.## What You'll Do* Architect ads end to end — own the concept, write the script, and brief the hook and each scene in detail (including who should appear on screen and how) so production can execute it.* Write modular, re-skinnable scripts so one concept produces across multiple formats (faceless VSL, Pixar/claymation, whiteboard/stick-figure, UGC, statics), each with multiple hook variations.* Produce video and static concepts at volume using our AI workflows and static-image generation system.* Review outputs, not just write them — check every concept against your intent, give feedback, and work with editors to get it right.* Run daily content research — pull winning ads (Meta-first), break them down scene-by-scene, and build a reusable content bank, including angles from outside supplements (telehealth, HRT, other DR categories).* Develop ICPs and angles — cast a wide net on buyer motivations and pain points, then go deep on specific avatars to find sharper angles.* Validate what's working using ad libraries and site-traffic/competitive tools to judge real conversion versus just running, and model what's proven.## Why You'll Love It* High creative ownership — you architect the concept and stay involved through final review, not just hand off a script.* AI-native workflow — Claude and internal systems built to help you move fast, not slow you down.* Success is measured on real business impact — contribution margin, CAC, and net-new customers, not just script volume.* Remote-first with flexible geography.## Requirements## Education & Experience* Direct-response creative strategy background, ideally with $75M–$100M health/wellness, supplement, skincare, or transformational-product brands.* Not a brand-only or fashion-only background.* Media buying, CRO, or light web/landing-page experience is a plus (full-stack strategist/media-buyer).* Experience structuring and testing multiple visual formats at scale is a plus.## Core Skills* Demonstrated taste — able to judge within 5–10 seconds whether an ad will work, and why, from having studied hundreds of ads.* AI-native fluency with Claude (or similar) for scriptwriting, ad breakdowns, and fast iteration.* Speaks the language of video editing and can direct an editor; having edited your own videos is a strong plus.* Strategic thinker — works in concepts and hooks across organic and paid, not just prose.## Soft Skills & Work Approach* Highly analytical, married to strong creative instinct — validates concepts with data while still generating genuine creative range.* Detail-oriented reviewer — checks work end to end against original intent rather than approving on the surface.**Application Process*** All applications must include a portfolio submitted along with performance metrics, where available (i.e., not under NDA). From there, we follow a hiring process built on proof of output: portfolio review, a paid test project (2 concepts to spec), then a 30–60 day trial before a longer-term contract.### Creative StrategistRemote — United States/ Eastern Europe / LATAMFull-timeApply for This RoleYou'll be taken to our application form in a new tab.We're a health consumable brand operator doing **$45M+** across Amazon, TikTok, and Meta. **40 people. 4 continents.** All in-house.Learn more about us →## Ready to Apply?If this sounds like the kind of work you want to do, we'd love to hear from you. The bar is high and the opportunity is real.Apply for This Role